Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

blank

Shoe Dog: A Memoir by the Creator of Nike, is Powerful, but Reminds that Nike was Created by both Hard Work and Privilege

Loading

Shoe Dog: A Memoir by the Creator of Nike: Knight, Phil: 9781501135910: Books: Amazon.com I read Just Do It by Donald Katz when I was building my sneaker company arch. I knew reading about Nike’s growth during an important moment in the history of the company could provide insight into running my own sneaker brand….

Read More
blank

Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream

Loading

In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…

Read More
blank

The Full Circle Everest Expedition and the First Black Climbers to Attempt Climbing the Pinnacle of Peaks

Loading

Breaking new ground with every step, Full Circle Everest Expedition follows the first team of Black climbers to attempt a summit of the highest peak on Earth. Story: James Edward Mills Photos: Evan Green Source: Full Circle Everest Expedition | The North Face I’ve been writing for years about Nomadness and other Black groups who…

Read More
blank

On April 24th ASICS Held Their Own Version of Breaking2 – The META Time Trials

Loading

The all new METASPEED™+ Series is coming soon.「META: Time: Trials(メタタイムトライアルズ)」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.|アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up…

Read More
blank

PUMA’s ‘180’ Leads to Strong Growth in 1st Quarter 2022 even with Supply Chain Issues

Loading

Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…

Read More
blank

The NMD S1 RYAT from adidas Originals and Pharrell Williams’ Humanrace™Shifts NMD Back Towards Relevance

Loading

Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…

Read More
blank

Jordan Brand Introduces New Tech in the Luka 1 with References to Heritage, but Can It Crossover?

Loading

Created for Luka Dončić, the Luka 1 features an IsoPlate system with full-length Formula 23 foam, designed to create separation with the step-back. Source: Jordan Brand Luka 1 Official Images Prior to Russell Westbrook gaining signature sneaker status the flagship Jordan Brand line was seen as Westbrook’s sneaker. Westbrook was piling up triple doubles and…

Read More