Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Will the On Athletics Club Europe Concept Arrive in the U.S.? | Updated with OAC Colorado

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Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…

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Shoe Dog: A Memoir by the Creator of Nike, is Powerful, but Reminds that Nike was Created by both Hard Work and Privilege

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Shoe Dog: A Memoir by the Creator of Nike: Knight, Phil: 9781501135910: Books: Amazon.com I read Just Do It by Donald Katz when I was building my sneaker company arch. I knew reading about Nike’s growth during an important moment in the history of the company could provide insight into running my own sneaker brand….

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Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream

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In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…

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The Full Circle Everest Expedition and the First Black Climbers to Attempt Climbing the Pinnacle of Peaks

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Breaking new ground with every step, Full Circle Everest Expedition follows the first team of Black climbers to attempt a summit of the highest peak on Earth. Story: James Edward Mills Photos: Evan Green Source: Full Circle Everest Expedition | The North Face I’ve been writing for years about Nomadness and other Black groups who…

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