Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

adidas Introduces the Blueprint | Doubling Back to a Traditional Marketing Tactic in an IG World

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Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…

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The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…

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Onitsuka Tiger’s 2022 Autumn Winter Collection | Elements of Outdoor Infused with the Catwalk

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The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as…

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10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®

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Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….

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Add Simple and Clean to the Spring Rotation KARHU’S SS22

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Karhu’s SS22 apparel collection features a unique blend of traditional, sport inspired, heritage designs alongside more colourful, vibrant pieces for spring/summer. Showcased throughout the capsule are various historic iterations of the Karhu M-logo, Sportsbear, and wordmark. Source: INTRODUCING KARHU’S SS22 APPAREL COLLECTION Subtle Spring and Summer Style can elevate your wardrobe without screaming look at…

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Lupe Fiasco – “100 Chicagos” Highlights Chi Town’s Signature Sneaker History via the adidas Rose 3 and the Air Jordan 3

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Lupe delivers several lyrics connecting Chicago to sneaker culture. He references Virgil Abloh and rocks two iconic kicks from the history of the Windy City: adidas Rose 3.0 Alternate and the White Cement Air Jordan 3 from MJ’s free throw line dunk. Not to mention that this short song feels like Food and Liquor. The…

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KEISER CLARK Freshman Year Collection with the NBA is Spring Fresh with Fall Elements

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For its first (“Freshman”) season with the NBA, LA based label Keiser Clark is closing out the 2021-22 NBA Season and taking us straight into Play-Offs with the National Basketball Association (NBA) with an official NBA capsule collection titled “Freshman Year.”  Keiser Clark is no stranger to the NBA Tunnel and this collection is the…

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