prAna’s mission is based on making eco-conscious products and our motivating our community of customers and peer businesses through sustainable clothing. Source: Sustainable Clothing | Sustainable Clothes The picture of a tree hugger, above, is not such a good marketing strategy. It’s kind of cheesy, but when compared with the physicality of Pro Kabbadi, juxtaposing…
While many of us aren’t thinking about Delta or Omicron and are venturing out into big crowds, some of us are choosing to find alternative methods of celebrating Valentine’s Day. I discovered one of the best spots in my city for a recent birthday celebration. I took the family to Folk’s Folly here in Memphis…
Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up…
The Black/White colorway of the Air Max Pre-Day combines nostalgia with innovation for Nike Sportswear. The shoe celebrates Steve Prefontaine and uses a blend of materials with a classic feel, throwback logos and branding. The shoe also features a new Max Air heel unit that looks as if it is floating between the upper and…
In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…
StockX and GOAT are platforms built to avoid issues requiring insurance by sellers. This is a benefit of selling on those sites. The seller and buyer remain anonymous throughout the transaction, placing the burden upon StockX and GOAT to maintain a friction free exchange. While this appears to be a benefit, the amount of money…
The Air Max Pre Day, named for a celebration of track and field legend Steve Prefontaine, is a versatile lifestyle sneaker. While it’s not intended as a performance model, it does allow for walking as well as style. The upper on the sneakers vary in materials. This version features a perforated leather and mesh build…
In a Business Insider report from Matt Kish, the article discusses the loss of long-time employees at Nike. With people leaving the Berm who helped build the culture, there is concern that this could create a disconnect between the brand and its fans. “By financial metrics, Nike CEO John Donahoe is a success, but insiders…
A lot of links here, so check it out. Yesterday StockX informed everyone they introduced NFTs. There was a lot of speculation. I even dropped this video to help people gain an understanding of how I saw the move: https://www.youtube.com/watch?v=LGJIMZOr35Q&t=480s Last night during @SneakerPhetish ‘s Twitter Space named #SampleSize he was able to get some…
The Bred returns for the first time in a full patent leather look. The shoe features an embroidered “Family” inside of the collar and a metal hangtag. The GS has the Jordan sticker, and the box is gloss.
Take the time to pause the video when you see information cards. There is information on each which will assist you in understanding terms and points of discussion. I raise several points in this video about the fact that StockX has tied their NFTs to physical products. My biggest question is if they have sneakers…
I intentionally chose this image from Jordan Brand. Grumpy Westbrook symbolizes how I feel after touting the growth of Jordan Brand’s CMS. WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding – ARCH-USA As Jordan Brand launched the air.jordan.com site, I lauded the strategy. In the post above, I talked about the considerable…
React was my go-to cushioning system for walking, jogging and working out after I retired Boost. I’ve moved on from React also, but not because it doesn’t work. The cushioning is incredible. This model from Nike is the perfect chill-out model. The bungee like cords across the instep keeps the shoe from slapping around and…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The question is whether this signing has more to do with ASICS bolstering its roster after tennis has taken off like a rocket since social distancing, or ASICS ensuring they have another of the top players in the sport since their main…
Sellers who have the ability to create bulk shipping packages on StockX have been trying to figure out why the bulk boxes they’ve been making aren’t generating labels. In this video, I take the time to create a box to recreate the issue. Unfortunately, if you have a lot of shoes, it will take you…
The Utility Air Force 1 gets a revised look and it’s a dope redesign. The shoe features the new chunky, heavier midsole/outsole combination to give the model a boot like feel and weight. The upper isn’t listed as waterproof, but the synthetic leather looks good with a tumbled texture. The tongue of the shoe features…
How to start running for beginners Source: How to Start Running for Beginners | ASICS | ASICS Please use the link above to visit ASICS’ site for the ten tips on starting a running program. I wanted to share the tips they’ve listed for things to avoid. Far too often information is delivered on how…
Source: Push Past Quitters’ Day And Strive for More In 2022 Me either. Under Armour is working to make sure you don’t celebrate Quitter’s Day this year. What is QD? “Quitters Day is the second Friday in January when people are most likely to quit their resolutions and revert to old habits and routines.” I…
Subscribe to arch on YouTube At 180 dollars, the Invincible Run is not an easy purchase for novice runners. For more experienced runners they might go with another brand that utilizes a stacked midsole and rocker design. Nike took their ZoomX cushion from their highly regarded Alphafly and drop it into this insanely cushioned long…
In 2013 when Jim Van Dine was guiding Hoka towards being one of the most influential and important brands in the running industry, he made a statement, “the last 30 years there has been zero reduction in the incidents of runner’s injuries.” The comment was a powerful statement from the leader of a running brand….
Private employers in Oregon are starting to jump on the vaccine mandate for their employees. Source: Vaccine Mandates Are Coming to the Nike Campus Near You Nike’s China issues are considerable and have led to worries by analysts who evaluate the stock market. An issue that isn’t being considered when it comes to Nike is…
Free shipping and returns. Shop for the most comfortable recovery footwear for both men & women at OOFOS®. Recover faster and feel the OO with OOFOS®. Shop now! Source: OOFOS Recovery Footwear – Official Store This is my first time writing about OOFOS on the site. I always saw OOFOS as CROCS. There wasn’t anything…
