Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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On December 15th the Allbirds x adidas Futurecraft.Footprint First Release Will be Available

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Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…

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DropX x University of Oregon Air Jordan 8 PE: NIL, IPO, DropX and the Evolution of Retail

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The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…

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Beckett Simonon Geller Suede Navy/Gum | On-Foot, Promo Code and Giveaway

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Visit: https://www.beckettsimonon.com/ Song playing in the video: Vince Allen https://www.youtube.com/watch?v=I4TUGs8ctqw I picked up a pair of Beckett Simonon sneakers a week ago. The sneakers are handmade in South America, and feature water repellent suede upper and gum outsoles. They are leather lined and have waxed laces. The style is right up my alley. I wore…

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Sneaker Impact | A Small Step In the Circular Economy for Your Used Kicks

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Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a…

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adidas Ultraboost 22 Follows the Script in Redirecting the Energy of Their Flagship Trainer

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A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….

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Footwear News Touts On Running as 2021 Brand of the Year, but Dusty Wall Displays and Lack of Brand Awareness Hint at Potential Problems

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With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…

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UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?

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UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…

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