Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Clarks Originals Sport Pack Shows the Right Cosign Can Elevate the Brand, or Does It?

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Originals Sport Pack Collection – – Clarks® Shoes Official Site (clarksusa.com) A few months ago Ronnie Fieg dropped a collection with Clarks. I hadn’t heard of the models before Fieg delivered his version of the shoes, but I also avoided Instagram and relied heavily on brand websites to discover information. Brands are notorious for relying…

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