Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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It’s Not an Air Max but the Nike Retro GTS 97 is Another One in the Chamber | What’s Quietly Hot?

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What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…

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Is $ONON On-Running’s Limited Recognition Outside of Specialty Running a Plus or Minus?

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On-Running IPO’d this week and the stock is doing well. They delivered their financials to the SEC in this report: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001858985/05cfa4bd-f367-4724-aed9-4c6a8b679a43.pdf I took a moment to do an impromptu survey on Facebook to ask if anyone had every heard of On-Running? The results were as I expected. https://www.facebook.com/chris.burns.714/posts/4704529422891538?notif_id=1631884169231863&notif_t=feedback_reaction_generic&ref=notif As of 9-17-2021 the limited data (I…

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The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul

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Source: eBay Celebrates its Sneakerhead Community by Releasing a Collection of the Greatest Kicks Never Sold I ran across a smart paid promotion with Jazerai Allen-Lord for eBay’s Inside Drop Campaign: https://www.instagram.com/reel/CT5N3tuF64k/?utm_medium=copy_link The reason this is smart, is because instead of simply using influencers to sell eBay as “cool”, influencers who don’t really sell sneakers,…

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