Is $ONON On-Running’s Limited Recognition Outside of Specialty Running a Plus or Minus?

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On-Running IPO’d this week and the stock is doing well. They delivered their financials to the SEC in this report:
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001858985/05cfa4bd-f367-4724-aed9-4c6a8b679a43.pdf
I took a moment to do an impromptu survey on Facebook to ask if anyone had every heard of On-Running? The results were as I expected.
https://www.facebook.com/chris.burns.714/posts/4704529422891538?notif_id=1631884169231863&notif_t=feedback_reaction_generic&ref=notif
As of 9-17-2021 the limited data (I understand this is an extremely small sample size, but I have over 1500 people I’m connected to on Facebook. I think the numbers would be similar if all 1500 answered), showed 15 of 16 people had never heard of the brand. Is this a positive or negative for On-Running?

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