Instead of rewriting the wheel, I’m going to begin this month with how I started last month. I will add this at the start, the hype and interest in resale, the money flowing into startups and people touting that they have the next big thing, all of it is false. Resale is flat and I…
The Cool Grey 3 hasn’t shown up in years. It arrived last year and quickly sold out. Browse sizes on eBay:
BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….
While many people in sneaker culture utilize IG to interact and built their audience, since I write more business focused articles on the site, I use LinkedIn. Last Saturday, I was contacted by a person named Ocean Yan. Ocean introduced himself and explained that they were manufacturing the lightning bolt sneakers that look like the…
Bennie Herron not only shares a similar name to the legendary Gil-Scott, but he also shares a talent for poetry. The emcee was a part of the legendary Masters of the Universe crew out of San Diego and performed from Daygo to Los Angeles, while also holding it down as a member of the Taco…
When LeBron took his talents to South Beach, the sneakers during that time became the best shoes he’s ever had. The Sprite colorway celebrated what is an ongoing endorsement and this low version featuring a Max Air setup with Hyperfused overlays and Flywire made the Sprite a go to for fans of King James. Search…
UNDFTD is a sneaker shop that has become an annual staple in the collaborative efforts of the Swoosh. This Air Max 97 arrives in a UCLA colorway celebrating Nike’s sponsorship of the historic university in Los Angeles. The shoe features the classic reflective hits, but the box and the upper feature branding highlighting the relationship…
pictured above is Maya Wasowicz – In her coach’s opinion, Maya Wasowicz is one of the ten best karate fighters in the world. When the Polish-born athlete moved to New York at the age of eleven, she did not speak a single word of English. Her passion for sports introduced her to karate. Here, she…
Note: The team at NB reminded me that there is a Blackout according to Rule 40 during the Olympics: Rule 40, a bye-law of the Olympic Charter, states that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his or her person,…
BIRKENSTOCK x Charlie Strong I saw a tagline Run, Birkenstock, Repeat. I haven’t been able to find it since I saw it. The tagline immediately tied into my daughter’s middle school track season. Earlier this year as each track and field event started, I paid attention to a phenomena that carried over to the parents….
Just dropped: Exclusive styles from NinetyNine Products, a community-minded, Black-founded design studio out of Harlem. Perfect for sneaker-loving teens, college kids, and anybody just wanting to look fresh. Source: 99 Products on Zappos In 2020, brands and retailers made vows to support the Black community. In 2021, with consumers returning to malls and retail in…
Foot Locker will buy two smaller shoe store chains for a total of about $1.1 billion in cash as it looks to extend its reach in Asia. Source: Foot Locker to buy two shoe store chains for $1.1 billion Ran across an article on LinkedIn from podcaster Izzy Lugo stating that FootLocker was buying Atmos…
The seriously sporty and comfy club. Shop athletic leisure shoes and sneakers – join the club today ✓ Free shipping & returns for members. Source: ECCO Athletic Leisure Club | ECCO® – Official Online Store Marketing is no longer one thing. A group of men with cigars aren’t meeting in a room trying to leverage…
ODDS Atelier in Memphis is so new, their website is still under construction: http://oddsatelier.com/ They do have an active IG and Facebook and they are hosting events while being Memphis’ only sneaker boutique not based on consignment. I picked up a few items on my trip and I unboxed my Karhu Trampas got to 4:58…
The Air Max Genome hearkens back to the 2000s and if you know your sneakers, you can immediately see the tie in to the 2009 Air Max. While that model used flywire and fused overlays, the Genome ups the ante with a durabuck fused upper and retains the ribbed midsole, max air cushioning set up,…
The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…
Source: Revlon x Megan Thee Stallion DropX Exclusive – StockX Landing Pages When you write and make predictions, often it takes a long time for the evidence to become available. I’ve written continuously about the evolution of StockX. In most instances, on the sneaker side of things, the collector’s market is overlooked. StockX’s IPO has…
YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…
This was going to be an authentic verification video for the “Are Yours Real” series, but I began doing the video, starting with the size tag like always, and I noticed that this wasn’t an SE version of the Mid, but the price was up another 5 dollars from 115. I looked at the GS…
Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN MUSCULOSKELETAL DISORDER PREVENTATIVE MEDICINE STARTUP, JAPAN HEALTHCARE| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I’ve been keeping a running tab on the investments ASICS has been…
Go Up A Half Size 4 Way Stretch Mesh Bootie Upper 4 Way Stretch Heel Counter 25mm Nylon Heel Pull Vamp 25mm Nylon Vamp Pull Lateral and Medial Nylon Speed Lacing System Medial Suede Toe Overlay Vibram 213C Sole Unit Source: TEMPO / VULCAN The Vibram Rolling Gait supports the new Tempo from Clearweather. This…
