Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

The Renewal Workshop x New Balance | Another Circular Movement from NB

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Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s…

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Complete Separation From the Pack | Birkenstock’s Performance in a Casual World

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BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….

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Don’t Talk About It, Be About It: Zappos Holds True to Supporting Black Business with NinetyNine Products Launch

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Just dropped: Exclusive styles from NinetyNine Products, a community-minded, Black-founded design studio out of Harlem. Perfect for sneaker-loving teens, college kids, and anybody just wanting to look fresh. Source: 99 Products on Zappos In 2020, brands and retailers made vows to support the Black community. In 2021, with consumers returning to malls and retail in…

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