Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

If this Champs Wall is an Indication of Foot Locker’s Upcoming Q1 2021 Earnings …

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The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…

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Sneaker Resale Report & Analysis 1st Third 2021 | Website Traffic Analysis – Part 5

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An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…

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Xtep Bounces Back because of Nike’s Mistake but Can Jeremy Lin Introduce the Brand to the U.S.

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The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…

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What are the Creative Discovery Tools? | An All in One Intro To Sneaker Design Sketchbook

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CNSTNT:DVLPMNT – Constant Development Official Website (cnstntdvlpmnt.com) I came to sneaker design via Behance, CounterKicks and people like Dallas Stokes who built their own platforms to discuss with aspiring designers how to create sneaker concepts. I then latched on to D’Wayne Edwards, but all of this was done virtually and by any means I could…

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New Balance Has Been Dropping Bags on Endorsements | Aaron Nesmith, Boston College, Harvey Elliot, Bukayo Saka and Blackout Squad

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Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…

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