The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
Source: Kengos The Kickstarter community can be a blessing and a curse. I did a Kickstarter for my brand arch after years of funding out of my pocket. For me, Kickstarter was great. I had already made and sold shoes before. I understood my size runs and I knew that I had to really plan…
One of the coolest boxes from Jordan Brand is the packaging for the Easter 2021 Retro 12. The box features a Jumpman Egg on the lid and the paper inside features bright green grass for the iridescent and pearl based Jordan 12. It’s great execution from JB at an elevated price for 12 Low.
The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…
The Air Force 1 Shadow is a great looking alternative to the classic Air Force 1. The layered look I think comes from collabs with Soulland and has been carried over to Sacai and other models in the Nike line up.
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
CNSTNT:DVLPMNT – Constant Development Official Website (cnstntdvlpmnt.com) I came to sneaker design via Behance, CounterKicks and people like Dallas Stokes who built their own platforms to discuss with aspiring designers how to create sneaker concepts. I then latched on to D’Wayne Edwards, but all of this was done virtually and by any means I could…
Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Buy Now on arch while available: Nike Blazer Mid ’77 Black/Smoke Grey https://arch-usa.com/product/nike-blazer-mid-77-black-smoke-grey-cw6726-001/ CW6726-001 SRP 110.00 Make an offer available. The Move to Zero Blazer 77 features 20% recycled materials in this black based colorway. You can see grind on the outsole and the tongue, Swoosh and heel all have recycled materials.
In the last few weeks I’ve taken a bigger interest in what I’ve traditionally labeled beach sandals. While I cover sneakers primarily, the sneaker walls at retail have been infiltrated by injection molded sandals. One in particular has been interesting to watch. Nike is Finally Taking a Loss, but it’s Not Where You Expect In…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
Nike’s ACG product line is very rarely worn by true outdoor enthusiasts. The tech is just as good in many instances, but the style is so street ready that the shoes and clothing go directly to the hype market and the shoes, unlike other brands in outdoor, hit resale and sell out quickly. This shoe…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
The Air Jordan 1 Low arrives in this GS version featuring a university gold and black upper. The leather is tumbled at the toe and collar. The Wings logo at the heel is gloss transfer. This is a simple, clean look from Jordan Brand.
Source for pictures: The KOBE A.D. NXT Unhinges Tradition I always wait a few days before writing a report, or response, to information in the mainstream. This gives the talking heads on YouTube and in social media a chance to pontificate and espouse their theories on why or what happened to cause negotiations to come…
I recently wrote a post on the site discussing Vans’ Trek. Vans Trek Slip-On Has CROCS in Their Line of Sight: Vans Trek Slip-On Has CROCS in Their Line of Sight Initial responses to the post was that the shoe would be too tight and difficult to put on. No one had tried the shoe,…
Source: Allbirds x PENSOLE presents Better Responsible Design Program (BRD) – Pensole Design Academy NOTE: Applications for the BRD program are open today (April 19) through Monday, May 24. The course will run for six weeks starting Monday, June 7th. Allbirds & PENSOLE are searching for aspiring designers who want to help reshape how the world perceives sustainability. We…
O.T.A Paris is an eco-responsible and durable unisex sneaker brand, using recycled pull for the sole. 1 recycled pulls for 3 produced peers. Formerly OTH Paris Source: NEW DESIGN KELWOOD When I first discovered OTH (off the hook) I thought the name didn’t fit. I admired the concept of utilizing recycled tires for the outsole,…
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Pictured above, a retail wall at Hibbett Sports. Notice the remaining colors of the Crocs and how few Nike and adidas slides are available? The Crocs had sold out in all of the colorful styles, but Hibbett’s had dedicated an entire section to Crocs. This was at a more ‘urban’ location for Hibbett Sports, which…
Following up the Air Jordan 5 Men’s Raging Bull is the GS version of the shoe. Differences in packaging should be noted. The men’s version arrives in a woodgrain printed box, with woodgrain print paper. The GS version is in the classic cement print box with cement paper. The suede is the same as the…
The store, sited on a 2,400 square-foot (approximately 220 square-meter) parcel, has a spacious layout and a full lineup of various products. Source: 【NEW STORE INFORMATION】New Store Opens on America’s West Coast, in Beverly Hills ASICS and Onitsuka Tiger has been doing amazing work on the tech and start-up side of the industry. I was…
