Air Jordan 14 Retro 487471-006 Black/Gym Red-White-Off White
The Toro AJ14 features a smooth nubuck with the classic 14 elements based on the Ferrari. Buy Now on eBay
Nike LeBron 18 James Gang – Close Up
The LeBron line is overpriced. That’s the post… Seriously, the fact that an NBA player who is still playing at the level he is, is an icon to two different generations and neither is willing to pay the 200 buck pricetag on these kicks. It’s not fair to kids and to his fans it’s a…
Vans’ “Foot the Bill” Program for Small Businesses is Dope & Needed
Read more about Vans’ Foot the Bill Program. https://www.vans.com/footthebill?icn=homepage_aem_espot_pszn_ftb This has been an incredibly trying year for small businesses and it doesn’t look like the pressure and problems are going to let up. People still aren’t following the basic rules to slow the spread of the virus and for those of us without traditional employment,…
Nike LeBron 17 Low Black/Black-Black CD5007-003
The LeBron 17 Low was pushed back due to Covid just like the NBA season. The triple black colorway has now been sent to clearance stores and you can find the model on deep discount. Buy Now on eBay
Unwrapping the Rockridge Never Settle: 4 Years Later Tee
https://rockridgesf.com is a small design label based in the Bay Area of Cali. The company is releasing one of the best Black History Month items of apparel in celebration of the upcoming month long recognition of the accomplishments of African-Americans. I bought this shirt prior to the riots at the capitol, but it definitely represents…
Vans Continues to Highlight Skate Through Representation: Beatrice Domond Ave Pro
I highlighted the Ave Pro when it first dropped. It’s nice to do a follow up that shows Vans’ consistent approach to collaboration. From Vans: Beatrice Domond just does her thing, and everyone should be thankful for it. Growing up the only girl skater in small town Florida, she often skated alone, turning inward…
adidas Should Pull Back from Traditional Sneaker Retail With the UltraBoost 21
Updated with Video: I did this video to take a regional look at adidas. This video is attempting to establish the complex issues around the roll out of the new UltraBoost 21. Posts on arch that were referenced in this video: https://arch-usa.com/adidas-should-pull-back-from-traditional-sneaker-retail-with-the-ultraboost-21/ https://arch-usa.com/forced-or-opportunistic-contraction-empty-shelves-at-sneaker-retail/ Retailers mentioned in this video: Breakaway Running: http://breakawaymemphis.com/ Fleet Feet: https://www.fleetfeet.com/ A…
A Hip-Hop Icon Gets Remastered: FILA x APT.4B Original Tennis
Source: FILA Collaborates with APT.4B to Reintroduce the Original Tennis I remember these shoes as the Just Ice sneakers. I also remember them as the Rakim sneakers. Basically, the Fila Original Tennis remains attached to hip-hop’s heritage and tied directly to dope boys as well. While the shoe has fallen into third tier uniform stores…
Nike Kyrie 6 N7 CW1785-200
The Kyrie 6 gets treated to what has become a staple in the signature series. The N7 celebrates Lakota Native American culture and is tied to Kyrie’s roots. The release features a subtle, but distinctive colorway and carries graphics that tie to the heritage of the Lakota. Buy now on eBay
UA HOVR Summit Fat Tire Unboxing & an Uncomfortable Discussion on African-Americans Leaving UA
I’ve been excited about the UA HOVR Fat Tire for a while, but I’ve always written about the missteps in marketing at Under Armour. When I sat down to do the unboxing for this shoe, I was excited about where Under Armour could be headed as a brand. When I received the shoes, I was…
TH1RT3EN: Tiny Desk (Home) Concert | Ewing Brand Unofficially Shows Up on Marcus Marchado
Anyone who really knows me, knows that I place Pharoahe Monch in the pantheon of elite emcees who should be in the conversation for GOAT status. I’ve been such a fan, that my admiration rubbed off on my son who now plays guitar, but ranks Pharoahe as his favorite emcee. Over the years of listening…
Nike Kybrid S2 Fossil/Stone-Fossil-Stone CQ9323-200
The Kybrid is the annual release from Nike celebrating the various colorways that released during the season. As the 6 winds down and gives way to the 7, the Kybrid allows Nike to carry the “What the?” concept to a variety of its signature releases. This model didn’t sell out and sat in stores. Now…
Why Are Sneaker Resellers Telling Their Secrets All of a Sudden?
Resellers are all jumping on the train of “teaching you how to resell”. I usually do a yearly wrap up of how much I made reselling. In this video, I wanted to talk about the fact that a lot of the videos attempting to teach you how to resale are being made for the views….
Nike Kybrid S2 Black/Black-Atomic Pink CQ9323-001
The Kybrid S2 blends releases from the Kyrie line into the latest model for the Kyrie signature series. The Kybrid drop towards the end of the release schedule for the last shoe. This model features elements of the UFO, Have a Nike Day, Just Do It, Year of the Monkey and other models. Buy Now…
Nike Air Max Koko Sandal NA CW9705-001 Black/Metallic Gold-Anthracite
The Koko was a surprisingly good model for the summer of 2020. the shoe has a Max Air heel unit with an elevated platform stance and a ton of cushion with a speed lacing system. Buy now on eBay
Jordan Max 200 CD6105-007 Black/Dark Grey-Volt-White
The Jordan Max 200 isn’t a classic, or retro, it’s a lifestyle drop from Jordan Brand and ringing up at 125 SRP it’s one of the cheaper models using the Max 200 Air Unit by Nike. The shoe features a ripstop, suede and leather upper with a bouncy foam surrounding the air unit. While it’s…
Know Definition: Streetwear for Goddesses & Queens, Kings are Welcome Too | Amazing Customer Service
https://knowdefinition.com/ I recently ordered sweatshirts for my family from Know Definition; a Memphis based design company owned by Charlisha Renata. The foundation of her concepts are inspirational and motivational quotes and commentary to empower the African-American community. While the gear is dope, it’s her customer service and website that should get the shine. Far too…
Nike Air Foamposite One 314996-001 Black/Black-Anthracite 2020
The 2007 classic anthracite Foam gets a new lease on life. Not much has changed here. This was one of the better Foam releases of the last few years. The Foamposite has become a niche product and isn’t typically available in a lot of accounts. Nike has done a better job of rolling out colors,…
Why Small Chains Losing Nike Should Look at Brooks Running for Pointers
In 2018, I wrote a response to a discussion from a prominent industry analyst. My post stated, “Why People Should Stop Saying Performance Is ‘Soft or Slow’.” https://arch-usa.com/why-people-should-stop-saying-performance-running-is-soft-or-slow/ While COVID-19 is now being used to explain the growth in the performance running category, that information overlooks Brooks Running’s consistent growth over the last 4 years….
Air Jordan 1 Flyease CQ3835-002 Black/Gym Red-White
The Flyease tech from Nike was created to offer disabled individuals sneakers that are easier to put on. The shoe is constructed with a zipper that is secured using Velcro on the midfoot and on the strap used to unzip the shoe for access. This model is well constructed and actually rings up cheaper than…
FILA Cage Basketball x Pink Dolphin Collab
Source: FILA and Pink Dolphin Partner for a Third Time, Bringing Back the Cage in a New Colorway FILA partners with Pink Dolphin on a third collaboration to bring back an iconic basketball style silhouette, the Cage, in a new colorway. Originally launched in the 90s, the Cage was created with a distinct molded cage-like…
Clarks Originals & Slick Rick | A Discussion on the Shifting Demographics of Sneaker Culture
I began this topic in 2018. It’s more relevant today as Nike removes accounts from undifferentiated retail. This video floats a bit because it’s really a discussion that has to take place in a Q&A setting because there are points that are overlooked in a lecture. I initiated this video by showing the Slick Rick…