Celebrate your style and showcase your creativity this Air Max Day. Source: Air Max Day 2020 Releases Currently all Nike stores are closed. As the country adjusts to life with Corona-19 the brand was the first to understand the power of perception for sportswear brands. Nike closed its doors before anyone else in the biz….
Buy and sell authentic adidas shoes on StockX including the adidas Yeezy Boost 350 V2 Cinder and thousands of other sneakers with price data and release dates. Source: adidas Yeezy Boost 350 V2 Cinder Resellers are despised. They snatch up product before regular people can grab a pair for themselves. They use bots, connections with…
Visit https://www.comunitymade.com/ In this video I show the process of the cobbler beginning the repair of my custom shoes from COMUNITYmade. Noah sent me pictures of the process last week prior to the shutdown of stores in California to maintain social distancing as the unknowns around COVID-19 are too great. I did my best to…
The company announced today it will temporarily close stores in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of COVID-19. Source: Nike Coronavirus Statement A conundrum is an “intricate or difficult problem.” On the surface the closing of Nike stores is a reasonable and logical step in stemming the…
Visit https://www.comunitymade.com/ The process of creating a custom Traction from COMUNITYmade has been a fantastic process. This week my shoe was supposed to ship, but Noah hit me up to tell me that the toebox counter was created incorrectly and didn’t capture the shape of the Traction. He sent me pictures of the shoe…
Morris A. Modell opened his first store on Cortlandt Street in Lower Manhattan in 1889. Source: Modell’s Sporting Goods to Close All Stores After Bankruptcy Filing When I began writing the book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, I floated back and forth on placing “sneaker retail” in the…
Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology Source: The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR I made the difficult decision to tie my predictions for brands to new concepts being…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…
Source: Sankofa Presents: Sneakers, Culture, & Sports Panelists Joamil Rodriguez, CEO, Laced Boston Eugene Clowney, Sr. Experience Lead, NBA & Cofounder Of Sneaker Rumor Nicole Frederico, VP Partner Development, Boston Celtics Ashley Earle, Team Head, Sports Marketing & Consumer Engagements – Basketball, PUMA Schedule 5:30pm – 6:00pm Registration 6:00pm – 7:00pm Panel Discussion – Sneakers,…
picture of my COMUNITYmade custom Traction in hemp and suede with gold-foil Handcrafted in DTLA stamp As custom work is a big part of what COMUNITYmade does, my design on the Traction is in the queue. Usually you wouldn’t expect to hear anything from the brand at this point especially since they have been gracious…
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…
Custom Shoe Consultation can be found on COMUNITYmade’s website: https://www.comunitymade.com/ In this video Noah shows me my uppers of my pair of COMUNITYmade Traction custom sneakers. He explains the lasting process and shows you COMUNITYmade’s custom lasts. This is a great video for those who are interested in the process of what happens with a…
Source: http://www.brooksmuseum.org/current It isn’t often that I get to combine my love for art and my passion for sneakers as it relates to traditional artistic endeavors beyond shoe construction and customizing. There are a number of occasions where sneakers play prominently in the medium used for creating visual art. My daughter created a photography series…
Custom Shoe Consultation can be found on COMUNITYmade’s website: https://www.comunitymade.com/ In this video Noah introduces me to Richard who is the cobbler/fabricator of my pair of COMUNITYmade Traction custom sneakers. We get a look at the process of taking the fabric and preparing for the last before the shoe is adhered to the outsole. This…
Custom Shoe Consultation: https://www.comunitymade.com/products… The steps in creating a custom, handmade shoe aren’t as difficult as they seem and the process allows for me to share as much information as possible. While the sneaker community thrives on the opportunity to establish how many pair of shoes we have in the collection and the best pairs…
Part 1: https://arch-usa.com/building-a-custo In the previous video with Noah from COMUNITYmade we laid out the steps it would take to go from conception to actual product. In this video we take the time to talk about, 0:30 The Cost of a COMUNITYmade shoe vs the cost of shoes made in China 1:58 Minimum Wage…
Source: https://www.comunitymade.com/ Part 2: https://arch-usa.com/building-a-custom-shoe-with-comunitymade-cost-breakdown-and-material-selection-part-2/ The buzzword for the entire sneaker industry is “sustainability”. Every brand has made it a point to highlight what they are doing to become carbon neutral. Saucony ran an ad during the Super Bowl. adidas has heavily invested in Parlay for the Oceans to utilize recycled plastic. Nike and Under…
FUELING THE FUTURE OF FOOTWEAR is a hands-on master class featuring footwear design, color & material design, and brand+marketing design. Source: PENSOLE x Allbirds – Pensole Design Academy Allbirds is the beginning of the end for me. Anyone who knows me understands that I don’t look at Allbirds in the same way that everyone else does….
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once t Source: Why We Run If I make a shoe that doesn’t do anything there are a limited…
Buy and sell authentic Jordan shoes on StockX including the Jordan 3 Retro UNC (2020) and thousands of other sneakers with price data and release dates. Source: Jordan 3 Retro UNC (2020) *** I’m writing these for those people who don’t have a hookup or discount. Since I do 3 checks before my decision I will…
Source: The KAWHI Signature Shoe Revealed All-Star Weekend is the biggest sneaker moment of the year. The NBA takes over a city and activations from brands are at the forefront of all discussion on websites and even people who aren’t interested in sneaker ‘culture’ become aware of the shoes that the NBA athletes are wearing….
