This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers don’t push the needle as much as we think, but they do deliver a lot of coverage and can potentially help repair problems with a brand. Although that repair is difficult when general releases from a company fail to push the needle at retail.
Articles referenced in this video:
Store Re-opening Resale Report & Analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/
adidas’ Growth vs Stock Buybacks and the Back of the Wall: https://arch-usa.com/adidas-growth-vs-stock-buybacks-and-the-back-of-the-wall/
10 Reasons Why The ‘adidas Campus 80s StockX IPO’ Was the Most Important Drop of the Year: https://arch-usa.com/10-reasons-why-the-adidas-campus-80s-stockx-ipo-was-the-most-important-drop-of-the-year/
Revisiting a Discussion: Will The adidas NMD Lose Resale Like The Nike Roshe Run? May 2017 | Updated 2019: https://arch-usa.com/revisiting-a-discussion-will-the-adidas-nmd-lose-resale-like-the-nike-roshe-run-may-2017-updated-2019/
