adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down…
Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail….
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and…
