Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball?
Links in the article:
adidas and Fear of God: https://news.adidas.com/basketball/adidas-and-fear-of-god-reimagine-the-future-of-adidas-basketball/s/84063cec-6fd8-46c4-9dea-951732fceb33
Nike and Fear of God: https://news.nike.com/news/nike-fear-of-god-holiday-2020-collection
Compton Magic: https://www.facebook.com/compton.magic
arch discussion on Influencer Marketing: https://arch-usa.com/nike-fear-of-god-holiday-2020-collection-a-conversation-on-the-inconsistency-of-collaborative-efforts/
