The 2023 Collection: Chapter 02 from adidas Basketball | It’s Hard to Not See Fear of God

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Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…

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adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

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adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…

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As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 

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Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…

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Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd

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Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…

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