In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs more superstar footwear in the low-mid priced tier of sneakers, not just hyped releases.
Links discussed in this video:
Here are the 10 top-selling sneakers of the year so far, according to an NPD analyst: https://www.businessinsider.com.au/10-best-selling-sneakers-of-the-year-npd-analyst-2020-7
Store Re-opening Resale Report & Analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/
adidas Q2 2020: https://www.adidas-group.com/en/media/news-archive/press-releases/2020/adidas-nearly-doubles-e-com-sales-challenging-second-quarter/
adidas Q3 2020: https://www.adidas-group.com/en/media/news-archive/press-releases/2020/adidas-records-strong-recovery-third-quarter/
Nike Q1 2021: https://news.nike.com/news/nike-inc-reports-fiscal-2021-first-quarter-results
Nike Q2 2021: https://news.nike.com/news/nike-inc-reports-fiscal-2021-second-quarter-results
