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ESPN 30 For 30: The Greatest Mixtape Ever | Set Free Richardson Made Basketball Practice 15 Minutes Longer Everyday

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Set Free Richardson orchestrated the biggest headache for high school head coaches across the country. When the And1 Mixtape thing spread to California I was a young head coach at Crawford High School in San Diego. I was still in college and got dragged into the gym because the coach the school hired had issues…

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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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FILA’s Subtle Support as Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film is Dope

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Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…

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Supreme | Patriot Act with Hasan Minhaj | Netflix: Analyzing, Destroying & Creating Hype

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This episode of Patriot Act is the epitome of how hype is created and it perfectly utilizes the refutation in research to tear down the logic around hype. Hasan lays the groundwork by introducing and covering “Conspicuous Consumption”, which leads to a discussion on the Carlyle Group’s investment into Supreme. It is definitely worth 24…

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Bobbito Garcia’s ‘Rock Rubber 45s’ is a Masterpiece Documentary That’s One Part ‘Still Standing’ & One Part ‘Beautiful Struggle’

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  Too often the stories of our heroes are told after their demise. We get the details about what they went through via biopics or biographies. That’s not a problem, but in Hip-Hop it’s a constant which is unfortunately common because our shining stars are cut down in their prime. Bobbito Garcia’s life has been…

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