Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…
https://www.onitsukatigermagazine.com/collection/2017ss-lookbook/ ASICS consist of several divisions. The Onitsuka Tiger brand is the oldest, but it is the most fashion forward of the line. I was researching ASICS and discovered their Japanese magazine. As always I look at how content creation enhances the brand perception and this magazine is perfect representation of how the Japanese market…
ASICS announces the opening of the ASICS Tiger brand concept store on Garosugil Road in Seoul’s Sinsa-dong area on April 7, as well as the re-opening of the Onitsuka Tiger flagship store in Seoul’s Myeongdong special district on April 27. ASICS is quietly having a fantastic year. While all of the attention has been heaped…
Source: “Superior Birch” GEL-Diablo | ASICS Tiger United States A few weeks ago Ronnie Fieg dropped a new Volcano collection that featured the Gel Lyte III and a very rare release of the Gel Diablo. Ronnie Fieg x Asics Volcano 2.0 Collection via KITH Asics took that momentum and they are introducing this Superior…
High-shine patent leather puts a new twist on the GEL-LYTE® III model, making it a prime pick for dressed-up or casual looks. The birch-colored upper pairs with tonal laces and an all-white midsole for that desirable clean finish that matches the men’s version. Source: GEL-Lyte III | Women | Birch/Birch | ASICS Tiger United States…
Source: GEL-Lyte III | Dark Navy/Dark Navy | ASICS Tiger United States ASICS is making sure to remain relevant in the upcoming months with a series of what might some of the best releases on the market. This navy colorway automatically inspires me to grab a Chicago Bears hat, blue Maharishi Shorts, and a…
Source: GEL-LYTE KOMACHI | ASICS Tiger United States I saw this just now and the release came out of nowhere. The word translates to train, or train service. It is also the ring name of wrestlers. I would have to guess that the name here is referring to training and fitness. The Komachi from Asics…
Originally posted on Housakicks I got up to this morning to a very engaging picture of the Asics Gel Kayano Trainer Knit Reflective Pack on FB. The collection will include two separate pairs wrapped up in the slihouette of the classic Asics Gel Kayano. The Kayano was originally introduced in 1993 by designer Toshikazu Kayano ( the…
Source: ASICS Tiger United States ASICS has been consistently involved in the lifestyle market via their retro models and collabs with KITH. The brand was becoming synonymous with Ronnie Fieg and while that’s good for keeping the conversation lively, it can be compared to adidas constantly denying that Kanye is the primary influence behind…
In an artistic exploration of design, the traditional trainer is deconstructed and reimagined with all boundaries removed. What results is the extraordinary creation of the GEL-KAYANO® TRAINER Knit Low. A stretch knit upper surrounds the foot in a custom, sock-like fit while a moulded TPU caged overlay stabilizes the structure of the low silhouette. Its…
Every brand has taken the time to hitch their performance wagon to a technology that will inspire speed. adidas has Boost, Nike is pushing its new Vapor Max and now ASICS is making sure they remain just as strong and relevant in performance as always through their patented Flyte Foam. Flyte Foam has been designed…
The rebirth of the icon. GEL-KAYANO TRAINER KNIT. Source: GEL-KAYANO® TRAINER KNIT | ASICS Tiger United States Every brand is making a knit shoe. It’s apparent why. adidas NMD and UltraBOOST has shifted the market and even classic retro shoes are now being recruited with Boost and Primeknit. Asics is not one to miss the…
Source: ASICS There isn’t a lot that can be seen in this promo shot for Asics JYUNI JYUNI™ by ASICS® is a new premium collection that encourages you to break free from constraints. JYUNI (十二), meaning “twelve“ in Japanese, represents the structure of time and the restraints that come with it. The JYUNI™ Collection is…
#run4adventure “Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A….
Source: ASICS TIGER ‘Far Side of the Moon’ Pack – size? Exclusive – size? blog The UK seems to get everything right in regard to exclusive sneaker drops. The fact that most people aren’t strict fanboys of Nike or adidas, leaves room for other brands to introduce concepts which would fall on deaf ears in…
Onitsuka Tiger releases the GSM Pack executed in a Cream / Latte and Indigo Blue / Cream makeups. These models take on a premium suede upper accented with perforated toe cap and side panels. (pics from KITH NYC) Source: Onitsuka Tiger GSM Pack The retro trend continues with Tiger (Asics) throwing their hat in the ring…
Source: GEL-Kayano Trainer Knit MT | ASICS Tiger United States It’s official the sock/knit running shoe era is here. When Primeknit and Flyknit began their fight, it was over who developed the tech first. The reality was the tech was already around. Due to the success of these mid cut lightweight trainers for Nike and…
Originally posted on Housakicks As Christmas and the holiday festivities draw near, brands tend to save their best concoctions for last. While Nike’s Christmas line up get the most attention , others such as Asics deserve some recognition as well. The Asics Gel Lyte III snowflake pack has just dropped in three separate colorways, and it’s a…
Asics continues to make a resurgence in the sneaker game. In Footaction stores there are actually walls dedicated to the brand which hasn’t happened in years. While many of the shoes are on sale, it’s dope to see the diversification of the sneaker walls return. The Veg Tan pack is another classic retro release that…
