Source: Golf Scott Stallings is featured in NOBULL’s latest campaign. This is intriguing as the golfer has chosen a non-traditional partner working with the squad at Just the Horns. NOBULL entered the marketplace with a focus on Crossfit and Fitness. The team made a direct line towards Reebok and the result has been very good….
Source: Ultimatewaffle When the Ave Pro was launched, I thought it would transition the buyers who arrived to Vans, as the brand became a hot legacy option a few years ago, to newer Vans product. The Ave dropped in 2019 at the tail end of when the Yacht Club Old Skool and an abundance of…
Right now the internet is ablaze with videos and dialogue about Nike attaining a USPTO Trademark on the Air Jordan 1. After a bit of research, and a trip to the book SNKRLAW by Anand and Goldstein who broke down Trademarks in the seventh chapter of their book, there is a lot more than just…
Resku Was a Test Run for Nike Refurbished Source: Resku l Refurbished Nike Shoes l Up to 80% Off A few weeks ago I wrote that I long suspected that Resku was a Nike site testing the concept of refurbished to offset the massive amount of returns the brand is experiencing due to the…
This is the report for May 2021. I made a lot of adjustments in May. Access to my primary stream of shoes shifted. Stores still weren’t getting a lot of releases on time, but this doesn’t matter because with discounts being removed by stores like Foot Locker, and new restrictions being reinforced on buying limits,…
Every other site has covered the collab between New Balance and Bricks & Wood. I’m looking at this from a different angle. Recently, I wrote about K-Swiss’ return to Los Angeles and their attempt to reconnect with the Black consumer. In a video, created by Baron Davis’ SLIC productions, Bricks & Wood announced that they…
I’m watching the NBA Playoffs, I can’t recall which game, but the ad below comes on and I immediately grab my phone to take notes. I go online to search for it and find it on the YouTube of Black Girls Do Bike (Go Subscribe to their channel now). Seeing it reinforces a discussion I’ve…
The range of Osaka’s interests and passions are on full display through her apparel pieces. The collection releases June 17. Source: Naomi Osaka Apparel Collection 2021 Official Images Release Date Note: I am stating immediately that I support Naomi’s decision to back out of the Roland Garros French Open. This doesn’t mean that there isn’t…
I’ve been using StockX since 2017. From 2017 to today my average sold price has decreased as more sellers find out about the platform. That’s only natural and it happens on every site. On Amazon, from October of 2011 to December of 2012, I generated almost $600,000 dollars. That number decreased as Amazon removed the…
I’m sure someone clicked this looking to see if Under Armour dropped a sneaker that sold out faster than a Jordan, or if UA dropped a rival sneaker that just shot beyond Yeezy sales, but that’s not where Under Armour just beat the rest of the field of top sneaker companies. Under Armour just made…
Buy my books on business and the sneaker industry: https://arch-usa.com/shop/ StockX recently attained a 3.8Billion dollar valuation from their latest funding round. It’s becoming obvious the company is going to have to IPO soon. It’s now too expensive to be acquired by another major marketplace like eBay and the value is approaching the same level…
https://coddi.co/ If you’ve ever thought about creating your own brand and you’ve found yourself asking questions to people like me or those of who have been in the industry for a long time, take anything we say as additional information for you to consider, but don’t take it as law. I would tell a startup…
Over the years, we’ve cooked up some memorable styles with the team at SeaVees. Source: Taylor Stitch x SeaVees This morning I left a comment on LinkedIn about sneaker culture. I know that the world of sneakers has been shaped considerably by Hip-Hop and Black culture, but I also realize the shape of everything shifts…
Nike reported an 11% revenue decline in its North American segment due to supply chain bottlenecks caused by global container shortages and U.S. port congestion. Source: Nike Misses Revenue Mark As Covid-19 Bottlenecks Continue To Plague Retail Brands One in-store visit and one picture does not provide proof of Rose’s discussion on Nike’s supply chain…
The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…
I keep my notifications on, so randomly I’ll get an update from the FootLocker app, that takes me away from what I’m doing because it speaks to a topic I’ve written about. A few weeks ago I wrote this post: Nike is Finally Taking a Loss, but it’s Not Where You Expect That post was…
An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
Last year in a post I wrote on UA’s investment into digital, “I stated that UA’s Focused Performer Strategy was a viable and smart position to move towards. Today, I’m looking at UA and stating in clear words, a similar position I have on the Embiid 1, and the Breakthru (basketball models), this is a…
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
