Source: ASICS VENTURES INVESTS IN STARTUP no new folk studio, DEVELOPER OF FOOT MOVEMENT SENSING SOLUTION ORPHE TRACK | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been making considerable investments into technology. A simple search on this site will find the launch of their incubator and the…
I was approached about my thoughts on Ivy Park x adidas. I’ve been inboxed and written a number of times, but I left the topic alone because I knew early what this release would be. In the conversation below, that took place long before this week’s drop you can read my early thoughts when asked…
Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently this month. The last time the shoe…
Analysts at Susquehanna Financial Group downgraded Foot Locker’s stock on Friday. Source: Foot Locker Is Falling Behind in the Race for Customers, Analysts Say I made an unofficial visit to a number of stores last week including several Foot Locker locations. This was not commissioned by the store. I simply wanted to see if my…
The question that was posed in several stores was, “Do you think the way the sneakers are presented in the store contribute to the ability to sell the footwear?” In one store the most recent releases are presented inside of display cases like jewelry. In other stores the shoes are placed on tables by brand…
Under Armour adidas Champion Fila Reebok Izod Quick point out the Reebok. I know this isn’t a class and you can’t talk to me, but I’d like for you to tell me how long it took you to point out the Reebok. Now I want you to look at this picture below and guess where…
There are a few things that I have to get out of the way when speaking with employees at sneaker retail. Nike/Jordan Brand runs the world and Yeezy is second You are not going to get a store full of Air Jordan 11s or Yeezy You will not get a customer excited to speak with…
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his… Source: WHY NOT? UNITE. air.jordan.com This post is less about the latest video in the Unite series, an ongoing video campaign combined with written blogs via the air.jordan.com site creating…
The marketplace launches zero selling fees for its North America seller community on any sneakers sold at $100 or more. Source: eBay Eliminates Sneaker Seller Fees for the First Time and Unveils New December Drop Series My immediate response is this is a dangerous game of attrition and eBay has chosen to use band aids…
The second-year player caps a year full of exciting new talent joining the Jordan Brand. Source: Jordan Brand Luka Dončić Luka has been rocking a variety of kicks this season and ESPN has been covering his sneaker free agency in detail. It makes sense as Luka is another player in a long line of great…
Haven Mid Lace Waterproof Source: Haven Mid Lace Waterproof I spend most of my time on this site introducing discussions without solutions. This is because in most instances I may be looking to work with a particular brand or retail outlet. In consulting to acquire customers the goal is to grab attention early, keep the…
Revenues for NIKE, Inc. increased 10 percent to $10.3 billion, up 13 percent on a currencyneutral basis. Revenues for the NIKE Brand were $9.8 billion, up 12 percent on a currency-neutral basis driven by growth across wholesale and NIKE Direct; key categories including Sportswear, the Jordan Brand and Running, and continued growth across footwear and…
It’s rare when the CEO of the acquired company takes over as the CEO of the company that did the acquisition. In a traditional acquisition a company is either performing poorly and is on the verge of collapsing or the company is in an upward trajection and capable of disrupting competitors. City Gear was performing…
The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…
The Kyrie 6 officially launched on 11/22/2019. The shoe was discussed on blogs and sneaker sites as a modernized version of the Air Yeezy 2. The feedback was solid and interaction on social media showed a lot of promise. Launch Day has arrived and after 3 days (a short release window) for the basic Black/White…
The photography by Neil was inspired by the work of Ryan Unruh on a project he completed for Allbirds: https://www.instagram.com/p/B5V2wDvB7Tr/ One of the best things about LinkedIn is the abundance of talented people there are to discover. Neil Shearer is a photographer who developed a series for the Nike Metcon SF (he took on the…
What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…
Source: https://www.birkenstock.com/us The November 13th, 2019 announcement by Nike that they were ending their pilot program with Amazon’s brand registry is being touted as a smart business move by most media outlets and I agree. After reading through most sites and recognizing that the discussion around Nike was completely devoid of depth and a true…
UNKNWN (@unknwn) reveals the final exterior renderings for their upcoming Wynwood location (opening in the coming weeks). NEW INFORMATION: Store is set to officially open on Thursday, December 5, 2019 Design led by John Maragaritis, the multi-faceted artist and designer behind New York Sunshine in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. Part…
At the beginning of the semester I told my students I was taking on a case study to ensure that the online course would have more interaction. The inherent nature of online college courses is that the professor sits behind a firewall and the students feel disconnected. Since I was teaching a course on the…
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…
