UNKNWN (@unknwn) reveals the final exterior renderings for their upcoming Wynwood location (opening in the coming weeks). NEW INFORMATION: Store is set to officially open on Thursday, December 5, 2019 Design led by John Maragaritis, the multi-faceted artist and designer behind New York Sunshine in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. Part…
At the beginning of the semester I told my students I was taking on a case study to ensure that the online course would have more interaction. The inherent nature of online college courses is that the professor sits behind a firewall and the students feel disconnected. Since I was teaching a course on the…
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Earlier this month I wrote a post on the super creepy and absurd Will Smith x ASICS video: Onitsuka Tiger’s Global Collaboration Film…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
City Gear, a retailer of premium athletic footwear, apparel and accessories. Source: City Gear to lay off 51 in Shelby County – The Daily Memphian In a report by Elle Perry of the Daily Memphian news outlet: City Gear LLC plans a permanent layoff of 51 workers in Shelby County, effective Feb. 2. The Memphis-based…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their…
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to…
Meet The Ambassadors | Merrell Source: Meet The Ambassadors | Merrell Brands operate inside of boxes. There are often moments when people within a company have no idea of what is happening with each division. Brands are complex machines and every part has to be in sequence for things to work and expand. Even when…
Source: Pay for your Amazon purchases at Western Union® In my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, I discuss in great detail that stores like Jimmy Jazz, DTLR, City Gear and Shoe Palace, stores who deal with customers who are primarily ‘cash’ customers, have a moat around…
UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out…
It’s the first time the e-commerce giant’s fashion arm has partnered with another company to launch a new brand. Source: Amazon Fashion Partners With Puma on Exclusive Athleisure Label But is possibly one of the worst decisions I’ve seen in the athletic apparel industry. Whenever I prepare to write a discussion on Amazon and their…
Hibbett Sports is a leading athletic-inspired fashion retailer with more than 1,000 stores. Shop the best in sneakers, shoes, fan gear & more! – Hibbett | City Gear When this merger was taking place I thought it was going to speed up the demise of Hibbett Sports. I even wrote that issues within City Gear…
The newest shoe for the King releases beginning September 27. Source: LEBRON 17 Official Images and Release Date A healthy basketball line creates a healthier sneaker marketplace. This is important to me because to compile information and data I sell shoes. I use shoes to do videos and I look at the shoes to…
Source: Vans x Vivienne Westwood Less than a month ago I wrote this post about Westwood x ASICS: Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing In it I discussed her thoughts on sustainability. It never occurred to me that she would lend her logo to…
Footlocker’s Greenhouse is an incubator that will provide an introduction to small brands and artists who are looking to reach people interested in supporting indie fashion labels that won’t be covered on the major sneaker and streetwear websites. The problem is the App launched on September 17th, 2019 with the founder of PSNY which isn’t…
Recently WearTesters launched a subscription program, https://weartesters.com/join/, and I questioned why a Complex site would need to do this. I used to browse the site a lot in the past, but lately I haven’t been checking in on the YouTube or the site. Not for any competitive reasons, I’ve just been extremely busy fleshing out…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
ABOUT: Co-founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr., UNKNWN (www.unknwn.com) is a Miami-based retail destination and culture creator within the worlds of art, fashion, sports, and music. The company was built with the objective to reinvent shopping by connecting brands to consumers through experiences and curated products. Opening its first store in 2011, UNKNWN offers…
Source: Find us on 609 Fifth Avenue, New York City! – PUMA CATch up This space won’t make any money. I wanted to get this out of the way. With the costs of commercial leasing in New York, PUMA probably can’t generate enough in sales to turn a profit, but this space isn’t about profit….
