With the announcement of a new sneaker boutique, Nike Unlaced, Nike positions a fresh future for women and opens up access with expanded sizing. Source: Four Ways Nike is Thinking About Women’s Sneakers Differently During Investor’s Day Nike spent a lot of time discussing how the brand would connect to women in a genuine and…
Source: PACIFIC PRO FOOTBALL AND ADIDAS ANNOUNCE INNOVATIVE PARTNERSHIP A few weeks ago adidas’ North American head announced the brand would be making a push to generate a deeper interest in basketball by the Three Stripes. I questioned the logic as adidas had the greatest basketball product in the world and allowed Nike to take…
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1057284 I typed this as the conference call was being performed so some notes are rushed. Leave a comment for clarification and please link back if you use any info as a source. – Chris B. Kevin Plank 7 major initiatives 4 Pillars: Product, Story, Service and Team Product – Category Management Structure – Athlete…
Puma’s success was not surprising and remains the one commercial success that can be directly linked to the power of an influencer. Rihanna continued to propel the women’s division for Puma to strong numbers on the strength of her Fenty line which shifted interest in the brand throughout all footwear models for women’s Puma. Soccer…
Originally posted on Housakicks This morning, I received the following Email from Flightclub, Nearly 13 years ago we opened our first door on Greene St. and broke all conventional wisdoms for what it meant to be a sneaker store in New York City. We had one goal in mind: to source the rarest and most coveted…
Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…
Originally posted on Housakicks Before I divulge the reasons behind my decision to shut down my Amazon store , I want to make sure folks understand that it wasn’t birthed out of anger. Amazon is the largest third party merchant marketplace worldwide; the substantial amount of traffic the platform gets is enough to ensnare sellers and…
We will combine traditional technology and advanced technology to challenge the new century Japanese manufacturing industry to evolve silk (silk) materials into next generation industrial materials. ASICS has formed a venture capital firm and has made it’s first investment in a company founded in 2015, AI Silk. The short video above explains exactly what…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
New Balance #111 on the Forbes America’s Largest Private Companies List Source: New Balance on the Forbes America’s Largest Private Companies List New Balance is a Private Company. (Private companies are not on the stock market. If you don’t understand this, ask and I will explain. A company has to have an IPO and then…
Puma SE stock price, stock quotes and financial overviews from MarketWatch. Source: Puma SE Puma SE $PMMAF Current Share $433.67 2017 Recap: Puma is a brand that I very rarely discuss on the site. When I do it’s about a person, not the brand (Rihanna). This affiliation and alignment with one person in my opinion has…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
adidas AG ADR stock price, stock quotes and financial overviews from MarketWatch. Source: adidas AG ADR adidas $ADDYY Current Share $101.06 2017 Recap: 2017 was adidas’ year. Well actually from late 2016 to late 2017 was adidas’ year until Nike’s Investor’s Day laid out Nike’s forecast for how they would continue their growth heading towards their…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Originally posted on Housakicks When Jordan Brand first released the official pictures of the Air Jordan 1 Gatorade collection, I burst into laughter. The shoes reminded me of popsicles and I thought for sure that they were going to be an outlet commodity within a few months. But I’ve been very astonished with how well they…
NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2018 second quarter ended November 30, 2017. Source: NIKE, Inc. Reports Fiscal 2018 Second Quarter Results I find it interesting that the shoe chosen for Nike’s Q2 Fiscal report is the Virgil Abloh Ten Jordan 1. Why is it interesting? The typical picture associated with…
ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
A selloff in Adidas AG’s stock has propelled rival Nike Inc. back into the lead. Source: Adidas Shares Stumble, With Nike Edging Back in Front for Year Real quick, let me pull this Kanye… AHN already said this would happen so analysts who are now making Nike a buy and pulling back on adidas weren’t…
Originally posted on Housakicks The month of January saw the return of Lebron’s Nike Air Zoom Generation in its original colorway. They were originally introduced in 2003 as a young LJ was entering the league. He has definitely lived up to his expectations and has graced us with some of the best basketball highlights ever. I…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
When The Sports Authority went into bankruptcy it shook the sneaker world. The chains owed Nike and Under Armour money and the absence of the retail outlet shook the sneaker industry for almost three years. Other retail outlets have filed for bankruptcy, but the recent filing by Shiekh Shoes is a direct response to what…
