In the past I’ve attempted to keep up with the mainstream sneaker outlets by sharing my top 20 or 40 sneakers of the year. I based this on a section of the site I listed as Dope S–t I Like. This made for what I think was the most engaging and interesting list in the…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
When the leader of the brand is from PayPal and isn’t a part of the Nike family tree, when the brand has focused heavily on Direct sales to the detriment of brand momentum, the result is a Nike that is the most profitable and powerful in the footwear industry sounding unlike anything I’ve ever seen….
https://ninetynineproducts.com/ I had a chance to sit down with designers at NinetyNine Products, Jream Henderson and Britney Hand. We talked about 99’s unique position in the sneaker industry, dream chasing and the important of having a team when encountering obstacles.
I’ll ask this question now before moving too far ahead. What brand is Matthew Boling wearing at the start of this training session? Don’t peak and scroll down or it becomes apparent. At 14 seconds in you can see clearly, he’s wearing an interesting running shoe. I won’t write the brand yet because you need…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
The arch Podcast Episode 4: 10 Questions with Rockridge Apparel Founder Randy Wells I recently did a podcast with Randy Wells the founder of Rockridge. The Oakland based company sits at the heart of entrepreneurship and fashion. Randy formed a partnership with his local business district and is hosting an extended residency which provides information…
Source: What is bulk shipping? I wrote the following post two years ago during a consultation. The goal was to see which site offered buyers the best return on revenue when selling kicks on 3rd party sites StockX and eBay: Does eBay Really Have the Best Fees in the Game? How Shipping Shapes Sneaker Resale…
Source: Gift Guide | shop online at BIRKENSTOCK On several occasions I’ve walked into various retail locations and found Birks marked down. It’s a trend that struck me as disturbing. I initially thought of it as a flawed wholesale strategy rooted in buying into a brand’s own hype. The more I dug into Birks and…
Questions for this session: Will Sneaker Retail Begin to Elevate Other Brands since Nike is pulling back inventory? Will Foot Locker become a hot stock again? This is for entertainment purposes solely and answers to questions posed by a variety of people. Video Breakdown: 0:00 Intro 1:48 Retailers and Other Brands 3:38 Unwritten and Unspoken…
Source: Nike. Just Do It Video Breakdown 0:00 Intro 1:00 Price Increases 3:00 Under Retail 5:00 Supply Chain Driven Price Increases 6:29 Casual Fans vs Cash Customers 7:50 Driving Cool 9:49 Air Force 1 vs adidas Samba 14:37 The Samba Data 16:00 Sneaker Observation video 18:42 Wrap-up Jordan Zion from $110 to $140 Jordan Retro…
Home gym equipment for all athletes. Dumbbells, Kettlebells, Barbells & Plates, Benches & Racks, Apparel & Hats. Proven and tested by championship athletes. Source: Nike Strength I spend an inordinate amount of time analyzing Nike. I criticize and bemoan the ridiculous number of sneakers the brand produces, and I make statements about their inability to…
The Nuggets ring ceremony, Ernie, Kenny, Shaq and Chuck, Joker, Bron, Steph and KD… opening night looked amazing and the stream by Bleacher Report and HBO Max (I know it’s Max) only buffered twice and it wasn’t at critical moments. I could see every pair of sneakers, but more important I could see the commercials….
In part one of this series, I discuss the three signature sneakers currently in the WNBA: Breanna Stewart has the Puma Stewie Sabrina Ionescu has the Nike Sabrina Elena Delle Donne has the Nike Air Deldon I took the time to give stats on the racial breakdown of the leagues and eventually landed on the…
Inaugural Collection Revealed at the CLOT SS24 Fashion Show during Shanghai Fashion Week adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen ma Source: adidas Originals and Edison Chen Announce Global Partnership There are still CLOT x Jordan Brand products sitting in Nike’s retail stores. Many of them…
0:00 Intro 0:30 Explaining Part 2 4:15 The Kicks and The Chart 6:00 New Balance Changes the Narrative 8:57 Expectations on NB and adi 9:43 Revisiting On’s Growth 13:10 Year over Year Data 16:16 New Balance and adi have issues 19:00 Maintaining Margins 20:24 Wrap-Up In Part 1 of this series, I stated an important…
0:00 Intro 1:06 The Topic 4:56 The Kicks and The Chart 6:24 On and HOKA Comp 7:15 Year over Year Insights Demi Lawrence, of the Portland Business Journal, tackled the shift in the running shoe market. She connected with several analysts to initiate a discussion on the running marketplace. I discussed with her my research…
BIRKENSTOCK Ebba Suede Leather Warm Sand in all sizes ✓ Buy directly from the manufacturer online ✓ All fashion trends from Birkenstock $BIRK is finally landing on the NYSE. Predictions are the share price will be around 46 dollars. It’s easy to say that a company built on a cork footbed, and one signature sandal,…
Source: Nike Interact Run Quietly introduced on September 18th, the Nike Interact Run provides evidence of a discussion I shared when major sneaker industry analysts stated performance running was slow: Why People Should Stop Saying Performance Is ‘Soft or Slow’ 5 years ago, I explained that the 65-dollar Tanjun was a running shoe. While it…
Quick, how many signature sneakers does Damian Lillard have? How many does Giannis have? I’m almost certain you didn’t know the answer right away for either athlete. Dame is on sneaker 8 and Giannis is on sneaker 5. Quick data checks for 3rd party sales on eBay and StockX are difficult to organize. For brevity…
Wolverine How do you measure what is basically a qualitative metric in NIL? Often a collegiate athlete is marketing what I’ve labeled DJ Quik dope. In the classic track by the legendary West Coast emcee he rapped, “they don’t sell dope it sells itself/While they kickback and just collect the wealth.” Consider the biggest NIL…
Jordan Brand is highlighting the holiday drops for 2023. Over the last month the most prominent sneaker in the collection has begun to show up on influencer YouTube channels and on sneaker media platforms. This hints at considerable issues with the grey market for Nike and is reinforced by considerable instances of how shrinkage is…
