Source: #Impretty | US The launch of the #Impretty campaign by Under Armour yesterday coincided with Women’s Day, but in typical Under Armour fashion they failed to capitalize on the momentum. It’s as if someone in house simply doesn’t get that viral isn’t viral anymore. You have to pay to play and then you have…
K-Swiss’ president also explained to FN what traits define today’s young, sophisticated consumer. Source: How K-Swiss Plans to Win Over Sneaker Fans With Its Fall ’17 Line | Footwear News In 2004 K-Swiss attempted a launch into basketball. I was in contact with Jeremy Much who handle grassroots contacts. I rebranded my Center Court Basketball…
Preliminary earnings weren’t as good as hoped and may be a bad sign for sporting goods retailers going forward. Source: Why Shares of Hibbett Sports, Inc. Plunged 14% Today The source link gives a short overview of what happened to send $HIBB tumbling. Of course the scenario is the anti Foot Locker story. Last year…
Shop Under Armour for Men’s UA Threadborne Slingflex Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Threadborne Slingflex Shoes | Under Armour US I wrote an article about the 4 things Under Armour could do to repair the momentum. In it the first thing I wrote was to…
The sportswear giant on Tuesday secured a burst of patents, including 50 for designs and six for new technology. (Pic NIKE, VIA U.S. PATENT AND TRADEMARK OFFICE) Source: Nike’s patent explosion continues as 56 inventions earn Feds’ OK – Portland Business Journal Matthew Kish exposes us to another bevy of Nike patents in his latest…
Want to break into the sports industry? Manhattan Sports Business Academy (MSBA) has taken a unique approach to identify, prepare and connect the next generation of sports business leaders. (MSBA students in Rio) Source: MSBA Launches Newcomers Into Sports Industry Through Innovative Career Development Platform This post on the MSBA is obviously an advertisement for…
The sportswear company on Sunday launched a campaign designed to bring attention to racial justice. The centerpiece is a short film featuring Nike endorsers. Source: Nike launches Equality Initiative with advertising splash – Portland Business Journal Matthew Kish just posted his article on this Nike Equality ad. Use the Source link above for a detailed…
Every week there is a new issue affecting the UA “House”. The interesting thing is the issues primarily stem from Kevin Plank being completely out of touch with the position of the endorsers of the brand and the stance that most people who wear or could potentially wear the clothing have about Trump’s political policies. A…
The company is revamping its iconic Chuck Taylor All Star again — this time for Generation Z. Source: Can Converse Solve Its Chuck Challenge? | Intelligence | BoF According to the source link from Business of Fashion, Converse has grown to 2 billion a year since Nike acquired the brand at 305 million dollars. That’s…
When nearly 11 million viewers tuned in for Sunday’s rematch of the 2016 NBA Finals, it was clear that the focus was on the playoff-like intensity and the blooming rivalry between the Golden State Warriors and the Cleveland Cavaliers. In past years, brands have looked to steal the spotlight during the Source: Kicks Fix: Why…
Entrepreneur Dr. Shica believes she’s got the next big thing for coffee drinkers, and it’s her sweet whipped topping- Incrediwhip. Can she impress the MVP panel with her tasty topping and win over their support in becoming the newest brand ambassador? Source: MVP | Incrediwhip | go90 Well, they aren’t investing, but they will take…
Originally posted on Housakicks I went to my local mall today to pick up a pair of shoes and right on the wall was a pair of the New Balance NB 247 Sport Pack. I was encouraged to try them on by the sales associate and let me tell you something- I was sold on them immediately….
Last year, Vestis Retail –– parent company of Sport Chalet, Eastern Mountain Sports, and Bob’s Stores –– filed for bankruptcy and shed the Sport Chalet brand. Now the company formed…(Image via Consumerist and Mike Mozart) Source: Owner Of Eastern Mountain Sports And Bob’s Stores Files For Bankruptcy Again – Consumerist I’m sharing this because it…
Source: New Balance Press Box : NEW BALANCE AND JOHN HANCOCK JOIN TOGETHER FOR DEVELOPMENT OF THE RESIDENCES AT BOSTON LANDING In what I think is one of the more progressive moves for a sportswear company, New Balance is joining John Hancock in creating a residential area in Boston Landing. The area is home to…
Source: Under Armour Reports Fourth Quarter and Full Year Results; Announces Outlook for 2017 There is so much information here to be considered that I will take the time to break down each section over the next few days. My overall assessment still remains that the Stock market overreacted to the announcement in October that…
Explore the Under Armour Arris Project, imagined & crafted at UA Lighthouse in Baltimore. Shop the UA Arris sports bra & UA Arris leggings in our women’s department. Source: UA Arris Bra & UA Arris Leggings | US Under Armour has taken the first step in seeing just how prepared the US is in putting…
Buy Now: Women’s NikeCourt Flare AJ1 ‘Black & Varsity Red’ First let’s get rid of a few misconceptions that may pop up: The Nike Yeezy was based on Andre Agassi’s tennis shoe. The Stan Smith is a tennis shoe. The all white classic K-Swiss is a tennis shoe. Before anyone says that people don’t wear…
Entrepreneurs Philip Hyun & Fraser Townley are hoping to entice the MVP panel with their new gaming control, Game Vice. Will these entrepreneurs recruit new brand ambassadors for their company or will they get stuck sitting on the bench? Source: MVP | Gamevice | go90 Verizon has created a Shark Tank styled show featuring…
Tiger Woods, Welcome to the #1 Family in golf. Well, not exactly adidas, but Taylor Made has signed Tiger and they are extremely excited. They’ve been promoting the signing all over social media and they’ve redesigned the website to show the sponsorship. The thing is adidas owns Taylor Made so the idea that on the…
When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company’s thinking — like that of a prospective homebuyer — centered largely on location, location, location. Source: With university deals, Under Armour aims to fill in its U.S. map – Baltimore Sun This article from the Baltimore Sun discusses UA’s…
Source: Look For Adidas And Puma To Continue Run In 2017 (NKE) | Benzinga The Brothers Dassler must be smiling down right now over the 2016 that they had. Both Puma and adidas outperformed every brand by drawing on their rich heritage in retro. With the performance trend currently flat, the brands that have lines…
Collecting limited-edition sneakers has evolved from the pasttime of a loopy subculture to a booming mainstream passion. Here’s an insider look at how it works Source: The Collectible-Sneaker Game: A Guide for Obsessives and Beginners This article on the WSJ shows the reach of the sneaker culture on mainstream. Most of the people featured in…
