Runners’ quirks: Be the weird you want to see in the world | On (on-running.com) A week ago, Stephen Green reached out and asked me about On-Running. When Stephen asks a question there is usually something under the surface rumbling. I had written stories about On that ranged from exciting and positive like the OAC,…
The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…
Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…
Introducing StockX Power Exclusive (PE) Team – StockX News Introducing StockX Power Exclusive Customer Service. In addition to the exciting benefits of being a Level 4 and Level 5 seller on StockX, the StockX Power Exclusive (PE) Team is here to personally support you in any way that may help or enhance your experience on…
Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Invest in OLLO and become the owner of a rising sneaker company: https://wefunder.com/ollo.footwear OLLO’s website: https://ollopk.com/ OLLO SEEKS $500K TO TAKE US TO THE NEXT LEVEL We need your investment to introduce key new products to our lineup, build out our wholesale and affiliate networks and to fund our marketing initiatives.
Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. Source: adidas to release existing YEEZY product in May 2023 It doesn’t matter how many times someone explains that adidas is a 20 billion dollar a year company and that Yeezy…
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God,…
https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…
This paper is a short discussion on Foot Locker’s Lace Up Plan. By quickly discussing how malls began to “die” I lay the foundation for how Foot Locker’s lack of action as the sneaker industry changed led to the chain falling behind. With Mary Dillon at the helm the company has already made some smart…
I’m writing a long analysis of Foot Locker’s “Lace Up” Strategy. In the process of creating the discussion I’ve added a breakdown of “Dead Malls” in Memphis and I’ve explained that Foot Locker’s decision to close many of their underperforming mall-based stores is a logical and smart part of their plan. In this long-form article…
No Time to Read? Watch the Video: Track and Field Could Be the Next Driver of Sportswear | Part 1 Professors have had to adjust how they instruct the next generation of leaders and thinkers due to Digital Chunks. Because of a constant connection to the phone and an array of media options, students are…
I had a chance to e-mail Dr. Edwards questions about the most important moment in the sneaker industry in recent years. The ribbon cutting for the opening of the JEMS Manufacturing facility elevates Pensole to the upper echelon of any college in the country and places Pensole on par with schools like MIT where research…
Allbirds is not living up to its billion-dollar valuation which led to their IPO $BIRD. Topics in this video: A look at third party marketplaces like Amazon and eBay. eBay in particular shows $600,000 dollars sold on the keyword Allbirds at an average price of 41.90 a pair. Amazon’s brand registry with Le Mouton, a…
Source: PUMA SE Moments in sneakers are often sports based. We remember the highlights of our favorite athletes wearing a particular sneaker during an amazing accomplishment. We remember where we were when something important happened in our lives and we remember what sneakers we wore. On a daily basis the sneaker world is inundated with…
MARCH 2–5 | INDIANAPOLIS, IN Get ready for the 2023 NFL Scouting Combine where NFL hopefuls have an unrivaled opportunity to showcase their skills and abilities ahead of the NFL Draft. We can’t wait to deliver an immersive, reimagined prospect experience that includes our latest performance gear built into the training kits provided to each…
Source: Birkenstock (@birkenstock) • Instagram photos and videos The Kyoto is my favorite pair of Birks. In this picture featured on the Birkenstock IG page the brand delivers a graphic that lives across demographics and captures the cool aesthetic of a company that understands “fly is forever” and “fresh is a fact” no matter the…
Watch the video if you don’t feel like reading and subscribe to arch on YouTube Source: New Balance Opens New Retail Concept in Boston “This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian…
Discover the latest styles of brand name shoes & accessories for Men, Women & Kids. Buy Online, Pick Up In-Store or at Curbside with our Famously Fast Pickup! Source: Famous Footwear, Shoes for Women, Men & Kids This is the first post on Famous Footwear on arch. When I analyze the sneaker industry my metrics…
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Don’t feel like reading the article? Watch this video: FUTURE73 | Timberland US Store While Merrell remains my go to boot company, Timberland could creep up into my must have for fashion in 2023. I could definitely resort to 90s Timbs in the summer aesthetics with the pending drops arriving this year as the company…
