adidas’ basketball landing page has been updated. I, like many others, expected a Fear of God x adidas showing at All-Star Weekend after the Innersect launch/teaser, but a year and half into the relationship, with offices moved to L.A., the footwear and apparel side of FOG has been over the top secretive. The brand has…
Source: Nike Basketball Greater Than Series GT Cut GT Run GT Jump Official Images Release Date The picture above does very little to show you why this particular Nike Basketball model has reignited casual interest in hoops shoes. In 2021 Nike rolled out the tech descriptions of three models in their GT Line (The Run,…
Over the next six months, NBA Launchpad portfolio companies will work alongside league and team advisors on R&D projects Source: NBA Launchpad selects 5 companies to develop future of basketball-related technology I recently delivered several posts on low-cut footwear and whether the sneakers are at fault for the increase in ankle injuries for NBA athletes….
When Derrick Rose was getting injured people talked about his sneakers. The same thing is happening with Anthony Davis and people saying that low-cut sneakers are bad are for you. I wanted to discuss the reality of the injuries we see in professional sports. The reality is that the NCAA rule changes led to a…
If you have the time to read this study, please do so and educate yourselves. Ankle-Dorsiflexion Range of Motion and Landing Biomechanics (nih.gov) Anterior cruciate ligament (ACL) injury typically occurs during athletic participation via a noncontact mechanism involving planting, pivoting, or landing (or a combination of these).1 A smaller amount of knee-flexion displacement, greater knee-valgus displacement,…
(ten – fifteen minute read) The league is not aspirational. I’ve made the argument that paying the women will solve a lot of the problems with interest. I was told that it isn’t that simple to which I replied, “Yes, it is.” Why? This is a nation of people who aspire to be rich. You…
In 2017 I wrote a post on why the Harden Vol. 1 wasn’t being sold by James Harden. Since that time Harden’s signature shoe has lost shelf space in retail outlets and has been a promotional item with very little excitement. You can almost place the decrease in interest on adidas basketball to Zion Williamson…
picture via NBA Stats This morning I fully expected to find a black and white video on YouTube from adidas correcting a wrong that I’ve been writing about for a few years. I know the guy has trouble off the court. When Tiger Woods was Drunk Santa Daddy, Nike stood by him. D Rose is…
A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of…
WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At…
One of the primary problems with the treatment of the WNBA is that the brands have yet to really make a push for creating a story around the players. I thought with Nike taking over the sponsorship of the league from adidas that things would change. We would begin to see signature sneakers and…
The Twitter account just launched in February this year, and it hasn’t picked up steam, but the ladies of the league have some nice kicks. I’m not sure if this is an official account, but a few days ago I talked about how the WNBA could begin building a community to support the league….
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
Source: THE NEXT WAVE CONTINUES As everyone in the sneaker industry and everyone who loves kicks knows Puma relaunched their basketball division by signing two of the biggest prospects in the NBA draft and making Jay-Z the Creative Director: Read about that here: Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk Into…
Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes….
Jordan Brand will outfit the men’s and women‘s senior, 3×3 and youth teams starting this season. Source: Jordan Brand and French Basketball Federation Agree to Multi-Year Partnership As official uniform supplier, Jordan Brand will outfit the French Basketball Federation’s men’s and women‘s senior, 3×3 and youth teams. “We are delighted to be partnering with Jordan…
Source: News Any time there is a “new” footwear brand to discuss it excites me. I don’t need to preface why I’m uniquely qualified to discuss why Q4’s rise is important, but I will. In 2004 I launched Sho-Shot Athletics under license with a group in Vancouver. At the time And1 was one of the…
Originally posted on Housakicks One play highlighted the Cleveland Cavaliers problem last night as they faced the struggling New York Knicks. Center Porzingis caught the ball 30 feet from the basket, drove into the lane and no one was able to contest his shot. That says a lot about the overall team’s defense and help defense….
Got an invite to cover the Media Day for the Memphis Grizzlies’ G League team the Memphis Hustle. I got a chance to rap with players about what they will be wearing during the season and what the guys were wearing for media day. It was a very informal event but a cool experience. Check…
Big shout out to Geoff Langham for inviting me out to the Grizzlies G League Memphis Hustle Media Day. It was cool to be given the same consideration as traditional local media outlets from CBS and ABC to 929ESPN at the Fed Ex Forum Practice Facility. This was my first professional media day from the…
I’m sitting at the computer raving about the Nike commercial that aired (I didn’t get to see it because I’m watching the game on TNT OT on the NBA.com site). I’m discussing and writing this great article about how Nike’s marketing team gets that the NBA x Nike campaigns can really generate some serious heat…
