adidas and Pharrell Williams have a storied history of collaborating to elevate iconic silhouettes, from the adidas Superstar to the NMD. Source: Pharrell Williams’ Humanrace™ and adidas Originals Unveil Their Most Elevated Footwear Collection to Date with Humanrace Samba Colors by Pharrell Pharrell’s Adidas Tennis Hu was discounted heavily due to its lack of popularity…
Fila Performance Running: https://www.fila.de/Featured/Running-Shoes/ Karhu Ikoni Trail 1: https://us.karhu.com/blogs/news/the-karhu-ikoni-trail-blends-technical-functionality-with-bold-style Nike Leak Protection: https://about.nike.com/en/newsroom/releases/nike-leak-protection-period-innovation Puma and Modibodi: https://arch-usa.com/girldads-need-to-check-out-this-puma-and-modibodi-collection-for-periods/ PUMA and Modibodi®: Period Pep Talks | Puma Provides Positive Promotion of Periods While Participating in Sport Under Armour and Steph Curry: https://about.underarmour.com/en/stories/2023/03/under-armour-and-stephen-curry-lock-in-groundbreaking-partnershi.html adidas’ Road to Records: https://news.adidas.com/running/adidas–history-making-adizero–road-to-records-returns-for-third-season/s/36e69aa4-dc9e-47b9-a85b-80a39f7e96ab Sock-a-Knee: https://sockaknee.com/ Video Breakdown 0:00 Introduction 0:24 Topics 0:36 Fila…
Source: UNISEX METASPRINT | Diva Pink/White | Track & Field | ASICS Track season arrived in the Memphis Area last night at the Harding Academy Jamboree. The event began with a beautiful windy afternoon, but frigid temps arrived quickly as the sun set over Harding’s Field. The event featured teams from private to public schools….
(FILA Luxembourg S.à r.l.) – Source: FILA + Bgirl Alessandra Chillemi Partner Up for Paris FILA was a constant part of the uniform of Hip-Hop’s early days. From FILA appearing in graffiti on Just Ice’s album cover, to Rakim rocking FILA suits in the iconic “I Ain’t No Joke” music video, fat laces and Fila…
Which Brands Won Track & Field’s Diamond League 2022? Nike 16 wins adidas 7 wins Puma 5 wins New Balance 3 wins (Femke won 2) Mizuno 1 win Orlen 1 win Asics 1 win Jako 1 win Nike dominated the World Championships in 2022, but the irony was an event at Hayward Field wasn’t marketed…
This Black History Month the team over @thenorthface collaborated with @memphisroxclimbing for a special collection! They recently held an event in celebration of the launch where they celebrated rock climbing, the city of Memphis, & the amazing work that’s going on at Memphis Rox Source: Fred Griffin | Swish. (@swishgriffin) • Instagram reel During Black History Month there are…
Don’t feel like reading this post? Click and watch the video. Subscribe to arch on YouTube. Source: TIMBERLAND | Men’s Hip-Hop Royalty Timberland® Premium 6-Inch Waterproof Boots A few weeks ago when discussing the FUTURE73 50th anniversary of Timberland collection, I stated that Timberland had an opportunity to connect in a major way to Hip-Hop’s…
photo by Brandon Dill Every year, the Memphis Flyer asks our readers to tell us all about the outstanding young people who are doing their best to make the Bluff City a better place. This time, we had a record number of nominees, and narrowing it down to just 20 was more difficult than ever. Speaking to…
Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…
I was in the process of trying on apparel and footwear from Under Armour’s Black History Month collection and I went on a rant about why brands decide to create niche, limited drops that unfortunately are isolated from a more diverse consumer base when it shouldn’t be. I spoke so long I had to cut…
#crossrope We’ve bought several Crossrope products for the family and I swear by the brand. They recently dropped a “ropeless” Crossrope which features small weights attached to their proprietary handle system. This is not a sponsored video, but I’m still leaving the link to the page here. If you are looking for an amazing, low-impact…
Track & Field – MHEA (mymhea.org) Coach Bill Duff is the coach of the Memphis-Area Home Education Association’s track and field team. The homeschool team doesn’t have the traditional infrastructure of other high school programs. Because MHEA is basically an organization supporting a broad spectrum of parents who have chosen an alternative form of…
Source: NEW BALANCE AND KAWHI LEONARD UNVEIL ‘THE KAWHI III’ The original title for this was going to be “Why the Kawhi III is the First Modern Retro Signature by Any Brand,” but then I would have had to write my way out of that and nope. The reason I was going to title the…
Source: Celebrating Black History Month The spate of Black History Month sneaker collections has diminished considerably, but Under Armour has made an effort to consistently outdo itself every year over the last 5 celebrations. The brand has delivered collaborative efforts with this generation’s Gordon Parks, Devin Allen: Under Armour’s Inspirational Collab with Devin Allen Could…
Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original…
(pics from Armory Track) The story from Armory Track’s website reads like any other sponsorship deal: ArmoryTrack.org – News – The Armory Foundation And Nike Partner To Enhance And Expand Opportunities For Youth To Engage In Running, Track & Field THE ARMORY FOUNDATION AND NIKE PARTNER TO ENHANCE AND EXPAND OPPORTUNITIES FOR YOUTH TO…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
Jordan Brand Wings Scholars Philippines Expansion — NIKE, Inc. The Jordan Brand Wings Scholars Program is expanding to the Philippines – a key home for basketball culture – adding to existing Wings programs in North America, China and France. Six Filipino undergraduates will join the global family of Wings Scholars in 2022. Partnering with the…
Savage vs. Pressure (underarmour.com) Under Armour always appears to be at the foot of an escalator moving towards disrupting the powerhouses of Nike and adidas, but they are like the kid afraid to take the step needed to go up because everything looks so scary when it’s moving and larger than life. It may be…
In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program Source: adidas Cultivate & B.L.O.O.M. Program Elevates Black and Latinx Entrepreneurs to Accelerate Their Growth & Impact There is an uncomfortable reality of sharing empowering and…
No splash page, no adidas News post, a quiet video drop hearkening back to the Your Future campaigns. The Anton Ellis reggae track backing the video speaks directly to the heart of what the game of basketball means to many. The video is striking because it shows the pressure tank of being a high-profile athlete….
Source: Inside Merrell – Inclusivity in the outdoors | Merrell A quick search on this site for Merrell delivers an array of discussions. A few years ago, I had never heard of Merrell. Since that time, I’ve picked up over ten pair of the sneakers, boots and trail shoes, as well as apparel. As…
