The Mixed 4 x 400m race is one of the most compelling events in track and field. If you’ve never seen the event, here is how it works: two men and two women make up the team. Yesterday’s event was led by the men and alternated. Allyson Felix ran the second leg of the race…
2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…
MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under…
Breanna Stewart’s debut signature basketball sneaker is the first for a woman athlete in 12 years Source: PUMA HOOPS AND BREANNA STEWART UNVEIL THE STEWIE 1 Sneaker and sports blogs are celebrating the first women’s signature sneaker in over a decade. The pictures are being shared of the Quiet Fire version of the Stewie 1….
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
Source: VIN 001 Escalade-V Heats Up The Block At Barrett-Jackson On Friday Barrett-Jackson leads their first auction of the season with a charity car event. The auction was started with Mike Simons, chief engineer of the Cadillac Escalade dropping the gavel to begin the bidding. All proceeds from the auction benefitted the Center for Creative…
I wouldn’t really relate running to flying, but the saying when a runner is fast, “they’re flying,” is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange’s…
Williamson’s second signature shoe is built to allow him to be fully locked in when on the court. Source: Jordan Zion 2 Official Images and Release Date The hype, hope and promise of Zion Williamson has been hindered by an array of injuries early in the young player’s career. The focus has been on Zion’s…
Source: FILA and Playboy Launch Women’s Apparel Collection at Urban Outfitters Playboy immediately creates images when it’s said. What those images can be are vastly different based on who is being asked what they think about High Hefner’s brainchild. The magazine, the mansion, the squiggly lined station on the cable boxed that clicked sideways, Playboy…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
Different Paths One Family Source: Different Paths One Family In 2016 I did an interview with Dallas Stokes as he began a push to bring And1 back to prominence. It was a short lived collab, with Dallas facing considerable push back for trying to recapture the roots of the brand that fascinated basketball fans at…
https://pensolelewiscollege.com/jcrew/ PLC and J.CREW PLC and J.Crew are joining forces to discover the next generation of designers, to shape the future of iconic American style. *Participation in the Masterclass does not guarantee eligibility or acceptance for an internship with J.CREW. J.CREW reserves the right to offer any internship at their sole and absolute discretion. Application…
Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and…
Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Breaking new ground with every step, Full Circle Everest Expedition follows the first team of Black climbers to attempt a summit of the highest peak on Earth. Story: James Edward Mills Photos: Evan Green Source: Full Circle Everest Expedition | The North Face I’ve been writing for years about Nomadness and other Black groups who…
The all new METASPEED™+ Series is coming soon.「META: Time: Trials（メタタイムトライアルズ）」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.｜アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up…
The first in a series of panel discussions with footwear and sustainability experts driving the future of clean footwear Source: Clean Footwear Summit JOIN US IN PERSON OR VIRTUALLY TO CELEBRATE EARTH DAY HOSTED BY COMUNITYMADE AND BLUMAKA Are you a local LA creator, builder, business leader, aspiring entrepreneur, or footwear aficianado? Well, this event…
Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….
Clearance Outlet Deals & Discounts. Nike.com New markdowns? Yes, please. Now’s your chance to save big on hundreds of just-reduced styles for spring and beyond. Plus, Nike Members always get free shipping. Limited time only. Styles priced as marked—no promo code needed.
MEMPHIS, Tenn.– Three men are behind bars after police say they stole shoes from a train in North Memphis Monday night. According to Memphis Police, nine suspects entered a boxcar on North Holmes Road after 9 p.m. They were stealing Nike shoes from the boxcar when officers, the K9 unit and CSX Railroad made the…
Check out Trent’s books on Amazon: How Sneakers Saved My Life: https://amzn.to/34tdUGj How Sneakers Ruined My Life: https://amzn.to/3CCRPSo In this long interview I dive into 10 Questions with Trent the founder of Exclucity and the author of a memoir and business book series that opens the door to how both Nike and adidas’ moves to…
