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Is Puma’s Signing of Romeo Beckham a Flawed Social Media Play for a Brand Doing Well Across the Board?

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Kick it like Beckham! Just before Christmas last year we have signed our partnership with Romeo Beckham. The 19-year-old will be wearing our PUMA FUTURE Z 1.2 football boots. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of…

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An End of the Year Sneaker Celebration: Gov. Whitmer Signs Bill into Law Re-Establishing Michigan’s First HBCU | PENSOLE Levels Up

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While we’ve been writing our sneaker lists and checking them twice, the Governor of Detroit knew who was nice and worthy of a year end bill being signed into law. Unlike Schoolhouse Rock, where a bill has to become a law, there isn’t any head hanging of the bill sitting on the government steps here. …

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Housakicks, TradeBlock and Sole Retriever: Three Sites and Apps Positively Commoditizing Sneaker Community

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Housakicks covers a variety of topics i.e quick sneaker reviews, release reports & projection articles to help the reader in their buying decision. Picture: Housakicks After writing my post on sneaker raffles, I was reminded that there are sites available to assist the Everyday Sneakerhead missing out on a lot of sneaker releases: The Digital…

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The Digital Sneaker Raffle is a Necessity In a Sneaker Culture Devoid of Discovery

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Picture via Release Calendar at Foot Locker. The unintentional changes from raffling aren’t immediately noticeable and probably are overlooked by those who aren’t participating in the digital aspect of sneaker shopping. To better consider these changes, a breakdown has to happen. There are a variety of customers who visit sneaker stores. There are also a…

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adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video

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TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…

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Under Armour Scores its First True Sports Moment as Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

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Records are made to be broken. Source: Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record Name a sports moment tied to Nike and Michael Jordan. Name a sports moment tied to adidas. Name a sports moment tied to Under Armour. Now I’m sure Nike was easy. Jordan’s shot over Ehlo. Jordan’s double-nickel in the Garden….

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On December 15th the Allbirds x adidas Futurecraft.Footprint First Release Will be Available

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Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…

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