The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I have a long history of being both too soon and underfunded. Either situation can kill you and often those two issues can take out business ideas that would align perfect with another product when the time is right. The thing is,…
Source: The Blank Canvas Program York Athletics isn’t as popular as the big three brands in the sneaker industry. The company caters to fighters, a niche market of boxers and MMA athletes at all levels. I recently wrote a post on the gym Beautifully Savage to show how connected to their community the brand is:…
A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….
Below is the Wine Down, a show that follows each episode of HBO’s hit series “Insecure”. I’m using the episode of the Wine Down as a placeholder for the actual episode because I don’t want to utilize clips from YouTube channels pulling footage from the show. Which has absolutely nothing to do with this post….
Source: Love at First Step: Introducing the Curry Flow Go I struggled with the title of this post. For Black people at sports brands, being celebrated can isolate them. To stand out can lead to targeting and mistreatment. It’s the unfortunate circumstance of Black people working in industries controlled by White people. This post isn’t…
I’ll update this as I get more information throughout the season. 1. Puma is offering 30-50% off. Finding a gift for the holidays couldn’t be easier this year. Browse all our holiday deals on footwear & clothing. Check back for new deals! Source: Black Friday Deals 2021 | PUMA 2. Brandblack is extending a Members…
In the UK adidas is king and Nike is in chase down mode. If a brand can grow in the UK, they could pull fans from Jamaica and the Islands, back to surrounding areas in Europe. The UK is a vital cog in the growth of sportswear brands, and New Balance, with longstanding roots in…
Source: UA Newsroom Under Armour’s partnership with the National Coalition of Minority Football Coaches finds long-term opportunities for coaches of all backgrounds. The new partnership seeks to bring more diversity, equity, and inclusion to football. NCMFC is a resource and ally for meaningful diversity and inclusion in coaching. Under Armour and the National Coalition of…
Foot Locker has long dabbled in private label with CSG via Champs and Foot Locker clothing like tees and sweatsuits. In 2018 they launched Be.Spoke at Footaction: Footaction Takes The Lead For Foot Locker In Private Label Push | Business This month they rolled out two new Private lines from Footaction and Foot Locker: Op-Ed…
Online shopping browser extensions can offer discounts, coupons or provide browsers with information on the best options for purchasing items consumers are shopping for. These extensions are automatically available on Chrome and Edge. There are also programs like Honey and Swagbucks that will even earn individuals money when shopping. What does this mean for new…
Source: The Black Fives Collection | PUMA The Black Fives became known to me when Nike made a shoe celebrating the team over ten years ago. Nike didn’t really do a great job of storytelling. The shoes were placed on clearance when an owner of an Athlete’s Foot closed his store and combined the sneakers…
PENSOLE Design Academy is reopening a HBCU that closed in 2013. The city of Detroit and the Gilbert Family Foundation is helping to contribute to the financial aspect of the college reopening. Read about this momentous occasion here: https://pensole.com/pensolelewis/ Pensole Lewis College of Business & Design is the pipeline HBCU for career education and professional…
picture from Native Shoes who created a program called Remix to help recycle footwear I tend to stay away from the mainstream discussions happening on sneaker sites and in sneaker media. If you’ll scroll down the homepage of this site and browse through the site, you’ll see a diverse array of stories on the sneaker…
Source: Pig Suede Old Skool | Shop Classic Shoes At Vans A few years ago Vans hit resale with the Yacht Club and a few other styles. I even found the AVE as a go to for resale. Vans haven’t really replicated the hype of the retro trend, but they are still very popular….
Source: Under Armour Is Encouraging Basketball, Health & Diversity In Urbana (MD), The Scrubs In Memphis, we don’t have as many places to hoop as we used to. As the city has grown and suburban sprawl has taken shape, city and county government aren’t running the community centers in the same way they once did….
This is not a hypothetical. I spoke with several store managers in different locations and the answer is the same, “Since Fed Ex started handling shipping, packages are missing all of the time.” I won’t tie a particular manager to that quote, but the same person stated, “When the deliveries arrive, I have to stand…
New Balance has been nailing their collabs and releases this year. Their use of signature athletes, collections with Coco and Sydney, rival the work of any brand in the industry. Their collabs with Casablanca have sold out and hit resale. The Joe FreshGoods pair is so popular, Nike heads are actually dropping 300- 400 a…
Shout out Julian who asked about the fit of the shoe after watching this video: ODDS Atelier Memphis Pick ups I took the time to do an on foot and follow up discussion on the Karhu Trampas to talk about the fit of the sneaker. I changed out the leather insole and replaced it with…
I’ve been writing a post about eBay’s push to regain sellers. The first post can be found here: The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul – ARCH-USA The second post is in video format and can be found here: The Inherent Issue with eBay’s Big Push to Recapture Its Sneaker…
I wrote an article, The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul, as a response to the marketing taking place by the e-Commerce giant. They have enlisted sneaker influencers big and small in North America and in other countries to recapture the share of the market that StockX has taken over…
There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed…
