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Jordan Brand’s ‘Black Community Commitment’ Delivers Another Round of Funding

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A continuation of the 10-Year, $100 Million Black Community Commitment, the multi-year grants will help support the Smithsonian Institution’s National Museum of African American History and Culture, Morehouse College’s sports journalism program and the Ida B. Wells Society for Investigative Reporting. Source: Jordan Brand Black Community Commitment National Museum African American History and Culture Ida…

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Is K-Swiss Making an Authentic Pivot or Using the Black Community? “Dreamers and Doers” a Short Film by Baron Davis

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I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst…

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Salute to One Pair KC – A Sneaker Shop Built to Uplift Kids and the Community

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Website: https://onepairkc.com/ IG: https://www.instagram.com/onepairkc/ Founder: Jerren Thornhill – https://www.linkedin.com/in/jerren-thornhill-538312117/ I had a chance to meet Jerren Thornhill yesterday after speaking with him on LinkedIn and learning more about his sneaker boutique concept OnePairKC. Jerren sat down with kids from the neighborhood to find out what they were interested in. His goal was to give the…

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Russell Westbrook Why Not? Zer0.4. Has Interesting Opportunities if Capitalized On

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For the launch of his new signature shoe, the Why Not? Zer0.4, Russell Westbrook and Jordan Brand commissioned six talented artists to create pieces inspired… Source: Russell Westbrook Elevates Two More Artists With The Why Not? Zer0.4. air.jordan.com This isn’t a detailed post on the Why Not? Zer0.4. It’s a celebration of the colorways dropping….

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Xtep Bounces Back because of Nike’s Mistake but Can Jeremy Lin Introduce the Brand to the U.S.

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The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…

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New Balance Has Been Dropping Bags on Endorsements | Aaron Nesmith, Boston College, Harvey Elliot, Bukayo Saka and Blackout Squad

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Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…

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adidas’ Three Pronged Approach to Sustainability Includes a Revised “Infinite Play” Resale Strategy

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While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…

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Bobbito x Aime Leon Dore x New Balance Re-imagines Classic ‘Freestyle’ Spot and It’s Perfect

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Source: https://vimeo.com/535695413 I often refer to the film Finding Forrester when I talk with students about writing. There is a moment in the film right before Ornette Coleman’s disjointed jazz begins to play when the main character Jamaal is sitting with Forrester attempting to break out of writer’s block. At that moment, Forrester tells him,…

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Timberland®, Vans® & THE NORTH FACE® ‘Divercity x Design’ Masterclass with PENSOLE ACADEMY™

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Download the Submission Brief: https://pensole.com/wp-content/uploads/2021/03/EDITED-PENSOLE-SUBMISSION-BRIEF.pdf VF CORPORATION’S TIMBERLAND®, VANS® AND THE NORTH FACE® BRANDS ANNOUNCE ‘DIVERCITY X DESIGN’ IN PARTNERSHIP WITH PENSOLE ACADEMY™ Year-long design and education apprenticeship program aims to cultivate and advance BIPOC talent within the footwear industry; Open enrollment begins March 9 DENVER, CO – March 9, 2021 – VF Corporation (NYSE:…

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ASICS is Upcycling Clothing Collected in Japan and Creating Trainers | ASICS Sunrise Reborn Pack

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Via Source: LIGHTER FOOTPRINT, BRIGHTER TOMORROW: ASICS UPCYCLES SECOND-HAND CLOTHES TO CREATE NEW RUNNING SHOES | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Today, ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected…

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Jason Murphy Raises an Important Point About the Nike Exec Resigning Due to Son’s Reselling Business

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Original Linked In Post from Jason Murphy: I initially didn’t want to comment on this topic. It wasn’t until I read Jason Murphy’s post on LinkedIn that raised the issue of White Privilege. In a number of circumstances Nike either forced the resignation or had employees federally prosecuted for actions that occurred within their berm….

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