Nike and Fear of God elevate basketball staples to American icons in this new Holiday 2020 collection. Source: Nike Fear of God Holiday 2020 Collection This collection sold out immediately. The only item left is the only item to release on 11-20-2020, which is the black warm up top. Why would I label a product…
The GF-01 ‘Off-White Pebbled Leather’ is a special silhouette consisting of intriguing materials and details. Its upper is wrapped in an off-white pebbled leather, harnessing both quality and durability. It doesn’t stop there as it’s enriched with our ‘g’ logo and heel tab, both given compelling iridescent finishes. The upper is then sealed with the…
Source: FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee I recently wrote a post on Fila and their sponsorship of the project “A Most Beautiful Thing“. I was interested in the project because the story is a new branch in the discussion of sports and African-Americans. I had never heard…
The UA HOVR Summit Fat Tire challenges us to seek adventure and step out of our comfort zones. Source: Introducing the UA HOVR Summit Fat Tire Under Armour finally understands what it is as a brand and watching the transition take shape is intriguing… if you’re paying attention and you’ve followed the twists and turns….
@david.filar on IG and Tik Tok @AnUntoldNarrative on IG @Devonshire_Road on IG @DavidFilar on Twitter https://davidfilar.com https://www.youtube.com/channel/UCrebVB31q2UYUWpUZ4l-h3A It’s been a minute since I did a Sneakerhead to Boss interview. I’m glad I was able to get a few minutes of designer David Filar’s time. His day job is Design and Development Manager at Vibram USA….
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
If you’ve visited this site, or read my quote in a recent Baltimore Sun news article, I think Under Armour has turned the corner towards becoming a leaner, smarter sportswear company. The recovery won’t arrive without a lot of pain via layoffs and a slow journey to learning what works long term, but the signs…
There have been consistent discussions around the problems of a toxic workplace at Complex. I’m not the person to speak on this aspect as I have never been attached to the company and my connections in the industry tend to be on the business side. However, one of the people who I feel is an…
Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…
I didn’t really dive into a lot of the terms for marketing and I didn’t write a script for this video. I was in a YouTube rabbit hole last night watching music videos, and remembered that a few weeks ago I saw the Drake video and thought, “This is one big Nike ad.” The video…
Song used in the video: D. Original by Jeru the Damaja Jeru on Facebook: https://www.facebook.com/jeruthedamaja Jeru’s website to shop merch: https://jeruthedamajastore.com/ Jeru on YouTube: https://www.youtube.com/channel/UCGAogciBoFztW0nCI14Yy-g Stream the music you love, buy the music you love, but more important support the artists you admire by buying merch. Think about this, Jeru has been dropping gems since…
Create your dream shoes and make your very own footwear from scratch in our interactive workshop! Source: 4-Day Shoemaking Workshop As shops begin to open after quarantine, brands are developing entertaining, educational and stylish opportunities for connecting with the consumer. Actually, not all brands are doing these things, but COMUNITYmade is. As you know, if…
Source: Reebok and JJ Watt Debut the JJ IV Training Shoe Actually, it isn’t really unlikely. Reebok took the time to drop sections of an interview between Allen Iverson and JJ Watt. On the surface, Watt and AI have very little in common. JJ Watt isn’t exactly a rabble rouser who pushed the envelope of…
Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…
This is not a paid video. I purchased this shirt after discovering the brand from my peer Stephen Green (@PDSXStephenG). https://rockridgesf.com/ Rockridge is a Black owned company. It’s important to state this because being a Black owner is an experience with added pressure and complexities. The founder, Randy Wells, learned the apparel industry and decided…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
Derived from the word ameliorate, meaning to “make better,” our mission is to empower every person to be their best, enjoy life, and love the journey! Source: https://www.bemelio.com/ I had the chance last week to sit down with David Seeney of Melio. At one point I worked with David when he ran the site Sneaker…
Here is the link for the original article on the Puma Xetic: PUMA & MIT Lab Introduce XETIC Cushioning and it Reminds Me of My 3 Displacement Tech Puma has been rolling out a new cushioning technology named Puma Xetic. August 11th, the company issued a press release featuring video and pictures. It was an…
Show The Daily, Ep Protesting Her Own Employer – Aug 14, 2020 Source: The Daily: Protesting Her Own Employer on Apple Podcasts This is one of the first times I’ve seen an employee go on record and in essence “fall on the sword” to bring attention to issues at The Three Stripes or at any…
As part of a sponsored research collaboration with MIT Design Lab, PUMA created XETIC, a cushioning technology. With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner….
(FILA Luxembourg S.à r.l.) – FILA is ready to return to tennis and make a splash at the 2020 Western & Southern Open and will do so by launching a new, online FILAbyMe tennis shoe design cont Source: FILA Set to Launch Axilus 2 Energized Design Contest For 2020 Western & Southern Open Fila has…
Take 10% off $100+ or 15% off $200+. Use Code: Primesneaks Source: Up to 15% off Stadium Goods | eBay. Take 10% off $100+ or 15% off $200+. Code: PRIMESNEAKS Offer Details: 10% off $100+ or 15% off $200+ Starts: 8/10/2020 at 5:00 am PST Ends: 8/16/2020 at 11:59 pm PST
