Source: Reebok Debuts Question Mid “Respect My Shine” Nodding Allen Iverson and Enabling Wearers to Earn Their Shine Companies and individuals have this idea that going viral or overnight success stories are common when those events are anomalies. The most effective way to become enmeshed into the mind of the people is through consistency. It’s…
In this video I take a moment to discuss the latest news that StockX has placed a 3% fee on the purchase of products; which starts on April 22nd. I explain, although I’m sure other sellers and users of the site don’t appreciate my commentary, that no business charges a seller for spending their money….
Source: “WE CARE” COLLECTION Before the COVID-19 quarantine was established I was in the middle of creating a custom shoe with COMUNITYmade. I was documenting the process and placing videos on my YouTube. The contrast with how I made shoes for my shoe companies was stark. As I’ve stated a number of times, my shoes…
Source: 【ASICS公式】SUNRISE RED｜アシックス Originally planning to announce its new training shoes at an ASICS Innovation Summit in Tokyo, the company has taken its shoe innovation into Virtual Reality, for ASICS’ first product preview in VR. Media, athletes and shoppers around the world can experience the three new shoes up close and personal – in…
Award winning performance footwear and apparel Source: 361 Degrees I continue to make the case that brands who don’t have performance will have a more difficult time breaking through. In a recent post I explained again that performance offers a company a chance to deliver why someone should take a chance on a brand that…
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…
Celebrate your style and showcase your creativity this Air Max Day. Source: Air Max Day 2020 Releases Currently all Nike stores are closed. As the country adjusts to life with Corona-19 the brand was the first to understand the power of perception for sportswear brands. Nike closed its doors before anyone else in the biz….
Visit https://www.comunitymade.com/ The process of creating a custom Traction from COMUNITYmade has been a fantastic process. This week my shoe was supposed to ship, but Noah hit me up to tell me that the toebox counter was created incorrectly and didn’t capture the shape of the Traction. He sent me pictures of the shoe…
https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…
Source: Sankofa Presents: Sneakers, Culture, & Sports Panelists Joamil Rodriguez, CEO, Laced Boston Eugene Clowney, Sr. Experience Lead, NBA & Cofounder Of Sneaker Rumor Nicole Frederico, VP Partner Development, Boston Celtics Ashley Earle, Team Head, Sports Marketing & Consumer Engagements – Basketball, PUMA Schedule 5:30pm – 6:00pm Registration 6:00pm – 7:00pm Panel Discussion – Sneakers,…
Source: http://www.brooksmuseum.org/current It isn’t often that I get to combine my love for art and my passion for sneakers as it relates to traditional artistic endeavors beyond shoe construction and customizing. There are a number of occasions where sneakers play prominently in the medium used for creating visual art. My daughter created a photography series…
Part 1: https://arch-usa.com/building-a-custo In the previous video with Noah from COMUNITYmade we laid out the steps it would take to go from conception to actual product. In this video we take the time to talk about, 0:30 The Cost of a COMUNITYmade shoe vs the cost of shoes made in China 1:58 Minimum Wage…
FUELING THE FUTURE OF FOOTWEAR is a hands-on master class featuring footwear design, color & material design, and brand+marketing design. Source: PENSOLE x Allbirds – Pensole Design Academy Allbirds is the beginning of the end for me. Anyone who knows me understands that I don’t look at Allbirds in the same way that everyone else does….
I was in the process of doing a video for the Vapor Off White and because I’m not a fan of the shoe I decided to respond to Virgil Abloh’s comment that Streetwear is dying. I explain that streetwear can’t die because style is what you make it. The only way something dies is if…
In 2014, Clearweather an Independent family owned footwear brand based out of Santa Ana, California was driven to create our own path in the corporate sneaker world. Source: Clearweather Official Website | Less Corporate, More Independent.
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
Levi’s® Employees Respond: What Does Black History Month Mean to You? on Off The Cuff Source: Levi’s® Employees Respond: What Does Black History Month Mean to You? | Off The Cuff Commodification happens so often that we overlook when it’s occurring and this contributes to apathy. Black people find themselves in the uncomfortable position of…
After living in California for years and never driving up to L.A. to see Kobe, I was a Knicks fan and wanted him to go to the Big Apple, I finally got to see KBB on his farewell tour. I had to buy tickets from a scalper because it was sold out. It didn’t matter…
Explore and buy the Jordan Women’s ‘Apparel Collection’. Stay a step ahead of the latest sneaker launches and drops. Source: Jordan Women’s ‘Apparel Collection’ Release Date I’m dropping the source link for the Jordan collection right here to get it out of the way and to give you a reference point for this title. The…
Source: The Only Way Is Through Over the last five years the Shield has found itself as a darling of the stock market with the momentum to disrupt adidas, become a brand without an identity and without shelf space in urban accounts or buried in the back of sneaker stores like Finish Line and Foot…
Source: CliveNBAParody on YouTube I’ve been making a lot of statements about the problems with the NBA and the decline in viewership. I’ve stated that the reason for viewership being down is due to a number of factors, but that’s not what this post is about. This post is about Ja Morant and how I…
Buy Sneakers x Culture: Collab: https://amzn.to/2QpYW9W Buy my book: Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail – https://amzn.to/2sCMzyA Elizabeth Semmelhack delivers another beautifully crafted book on sneaker culture with vivid images and the stories behind the creation of the shoes that have shaped sneaker culture, and to an extent society…
