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Reebok “Energy Return” and Instapump Fury Boost Reigniting Old Tech For the Next Movement

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Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…

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(GREENHOUSE) Shop is Here, but It’s Definitely Not an Incubator | Insider Ties Ep. 168

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Source: (GREENHOUSE) is here. A startup incubator is a collaborative program designed to help new startups succeed. Incubators help entrepreneurs solve some of the problems commonly associated with running a startup by providing workspace, seed funding, mentoring, and training (see list below for a a more extensive list of common incubator services). The sole purpose of a…

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Bringing It Home | Merrell Creates One of the Most Authentic Connections to African-Americans I’ve Seen

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African-Americans don’t rock Merrell footwear or apparel. That should change immediately. Footwear and apparel companies have the ability to change the outlook and direction of Black and Brown kids. The amount of money the companies make should be utilized to empower the kids who make these brands billions. Here is the thing about Merrell, Black…

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Vans Just Modernized The Skate Shoe in a Major Way | Vans Ave Pro

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  Source: Ave Pro In honor of longtime Vans global team rider Anthony Van Engelen’s storied career and enduring impact on skateboarding culture, Vans presents a brand-new footwear and apparel collection designed and inspired by the skate icon himself. Available on August 22, Vans unveils the AVE Pro featuring Vans’ UltimateWaffle, Van Engelen’s first signature…

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OSD Ep. 366-Pt1 Robert ‘Scoop’ Jackson (Recorded at the African American Footwear Forum in Portland, OR) 

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Obsessive Sneaker Disorder is back with a special episode that was recorded live at the African American Footwear Forum that took place in Portland, OR on August 10, 2019. In part 1, Sean Williams and Dee Wells interview sports-writer and author Robert ‘Scoop’ Jackson who shared stories about the first sneakers that he fell in…

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Vans Understands What Analysts Don’t, Performance Informs Fashion | Built ROWLEY Strong

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Source: BUILT [ROWLEY] STRONG In recent discussions on the sneaker industry there is a consistent refrain of performance no longer resonating and that brands like Vans or startups like Allbirds are capable of taking market share away from the big three of adidas, Nike and Under Armour/New Balance because they are focused on athletic-casual footwear….

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Insider Ties Ep. 162 | Jobs in the Sneaker Industry #1

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  This new aspect of Insider Ties will focus on opportunities to work in the sneaker industry. adidas just updated their available jobs list: https://careers.adidas-group.com/jobs Manager Traffic, Data & Activations – Portland, US Legal Counsel, Global Brands and Trademarks – Portland, US Manager, Digital Planning (LACE) – Portland, US Director Assortment Planning, Sporting Goods, Field…

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Where Is Lightstrike? Ultraboost 19 coming with Launch of ‘Feel The Boost’ Campaign

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Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…

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