Shop Under Armour for Men’s UA Storm Cyclone Pants in our Men’s Pants department. All men’s pants are eligible for FREE SHIPPING in the USA. Source: Men’s UA Storm Cyclone Pants | Under Armour US I’m using the picture at the lead to establish one thing, Under Armour is white asf. Yep, I said it…
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
I’ve been selling on 3rd party platforms for over ten years. I began on eBay, moved to Amazon, sold on Kixify and I’ve done deals in the Facebook marketplace. I’ve sold millions of dollars of footwear and apparel. In all of this time I never received a message from any of those businesses thanking me…
https://coddi.co Matthew Walters is living the dream. He left a dream job in designing shoes at Under Armour to take on the task of launching his own footwear company. I did the same thing in 2005 and I remember when I received my shoes. I was excited… and then I realized I had to…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
Stephen Green (https://twitter.com/PDXStephenG) is the Founder of Pitch Black and one of the top minds in the investment and venture capital community. His Ted Talk is must see tv and his insight into all things Portland is expanding beyond the Northwest to every state because of his passion for helping entrepreneurs. This morning as StockX…
ASICS Corporation has introduced an automated shoe production system using industrial robots for lifestyle shoes at Sanin ASICS Industry Corporation (SAI), ASICS’ only shoe production base in Japan. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates This post is merely an introduction to a solution by ASICS for production. I…
Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time…
Source: Cops and Kids sneaker meetup bridges the gap through a common interest (photos from SILIVE) Less than a week ago in Memphis we had a U.S. Marshall kill a 20 year old man. That sentence is written to make a clear statement, the black community has unwritten rules about cops. Don’t talk to them,…
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
adidas is number two. How does number two capture number one when number one controls the major sports in the largest market? They place an emphasis on endorsers in the major sports, but they move quickly into capturing the niche markets where the collective of fans of various brands can amount to a more loyal…
Source: Welcome on Board, Fiona May and Héloïse Temple-Boyer! – PUMA CATch up (pictured Fiona May) At PUMA’s Annual General Meeting, Fiona May and Héloïse Temple-Boyer were elected into PUMA’s Supervisory Board replacing Jean-Marc Duplaix, Chief Financial Officer of Kering S.A. and Béatrice Lazat, Senior Vice-President Human Resources of Kering S.A. Héloïse Temple-Boyer is Deputy General Manager of ARTÉMIS S.A.S. and graduated…
This week I don’t even discuss the topics I missed writing about in the sneaker industry. I basically go on a rant about Nike’s horrible treatment of women athletes sponsored by the Swoosh. Sources: https://www.si.com/more-sports/video/2019/05/23/allyson-felix-standstill-sponsor-nike-over-maternity-rights https://www.bloomberg.com/news/videos/2019-05-21/fdra-president-says-no-response-yet-from-trump-on-plea-to-drop-tariffs-video
This week I wrote a number of compelling articles on the site at https://arch-usa.com. As always there were a few topics that I didn’t get to because of time and this Insider Ties will focus on two stories that you might find important. Vans awarded 75,000 dollars to Flagstaff High School in their Vans Custom…
Stephen Curry will be Joined by Under Armour Teammates Joel Embiid, Dennis Smith Jr. and Mo Bamba Source: UA BASKETBALL TO TAKE ON ASIA THIS SUMMER The trade war has done one thing, in my opinion, to the sneaker market in the U.S. It’s shown that American brands have a better grasp on what they…
Source: waffleheads Typically I have a lot to say about influencer marketing… unless I see it and it’s done right. If you’re reading this it means I either think something was not a smart play, or if you’re noticing that this post is shorter than the stuff I usually write, something was done right. Two…
OSD Seeks to Pay Tribute to Port Authority Bus Terminal’s Role in a Global Phenomenon (New York City, NY – May 13th, 2019) OSD x A Thousand Words Present: From The Feet Up (Sneakers, Hip-Hop & New York City) This exhibit curated by Sean Williams and Dee Wells of (OSD / SOLEcial Studies) along with…
This past weekend saw Nike and Jordan Brand re-release the Air Jordan 4 “Bred” (black + red = bred). You’ve seen this shoe before. Michael Jordan wore the Air Jordan 4 “Bred” on May 7, 1989 during Game 5 of the 1989 Eastern Conference playoffs when he single-handedly added to the City of Cleveland’s sports…
Not your regular Insider Ties, but it’s a part of what I plan to start doing around the city and when I take trips. Today was homeschool day at High Point Climbing and Fitness. This means we get a discounted rate and full access to every part of the gym. My wife and the…
