Insider Ties Ep. 157 | Missed Opportunities in Marketing Post NBA Finals

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This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed one of the most impressive years in the history of the league. Sneaker companies used social media, but for those not on IG where did they get their info on products worn by players in the Finals?

Brand websites

I take the time to hit each of the brands that have players represented on the competing teams and the results weren’t surprising at all and that’s unfortunate.





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