Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
It’s not easy to find the video anymore. The video below was pulled from New Balance India. On Twitter the video was shared by Bishop Talbert Swan: New Balance "Detention" commercial depicts a young Black man writing "I Will Not Walk" on the chalk board. He's scolded by the teacher, "These hallways were made…
It’s been a much busier week in sneaker sales than I thought so I didn’t write a lot of articles on ARCH. That doesn’t mean that nothing was happening in the world of sneakers. Here are some of the things I wanted to write about, but didn’t in 3 minutes… well 3:40, but hey…
Sometimes I want to scream so I can get into the door with brands and explain in detail how they can capitalize on the relationships they have. Unfortunately, I don’t have the direct line to the brands and I have to work harder than those people who are within the industry. I find that the…
This is why Naomi moved from adidas to Nike. When I wrote that ‘long term Osaka would mean more to Nike than Beyonce to adidas’ I had no idea the marketing would begin almost immediately for Nike. As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes While…
I discovered the brand Maven and their “Never Sold Dope” campaign last week. The concept is dope. As a Black man who is often looked at by kids as either an athlete or dope dealer because I buy a lot of kicks, it’s important that I can wear something that highlights that success doesn’t have…
Synthesizing Converse’s deep hoops heritage and utilizing the latest in NIKE, Inc., innovation, the all-new shoe releases in May. Source: The Converse All Star Pro BB with Drop-in Nike React midsole When I began to write about marketing I developed a concept and used that concept to discuss Nike’s drop of the Kyrie 4. Why…
UA Teammates Fuel the Next Generation of Entrepreneurs Source: These Teens Mean Business I was in education in various capacities for twenty years. One of the most successful years was at a charter school. The charter allowed me to implement a website development and small business course. Because we only had a semester, and coding…
Unconfirmed reports on Twitter say the reigning WNBA MVP tore her Achilles tendon playing in the EuroLeague title game. (photo Rebekah Welch / The Seattle Times) Source: Storm star Breanna Stewart suffers lower leg injury playing in EuroLeague It feels like I’ve been writing the same posts over and over again. The argument against paying…
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Source: adidas and Marvel Celebrate Basketball’s Mightiest Heroes with New Footwear Collection I was going to write a title that was less of a “check this out” and more of…
The NCAA is a sham and the entire system at the High to Mid Major level is slavery. I didn’t play D-1 High Major basketball. I played JUCO basketball. I will always explain that I was a head basketball coach and as a recruiter and camp coordinator I sent players to schools at every level…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
The shirt, engineered with a proprietary plated knit, releases April 9 on nike.com. Source: Introducing the Nike Polo So I get a rare opportunity to go inside of a Nike Employee Store last week. I have on a pair of Epic Reacts, Nike jogger pants and a Champion heritage tee. A guy behind me has…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
Buy my new book, Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: https://amzn.to/2OjqM5k In this Insider Ties I take the time to look at Kith’s beautifully designed new CMS website and I compare it to a retail chain that has over 40 locations, but has yet to integrate e-commerce into their…
Source: REEBOK DOES THE ‘UNEXPECTED’ WITH NEW GLOBAL CAMPAIGN I like to think of myself as a lightweight Asian horror enthusiast. I’ve seen the original version of every film that US directors have chosen to screw up. One of the few versions that the US got right was The Ring (Ringu). The film features the…
Durant’s latest signature shoe features a full-length Air Zoom bag stitched directly to the upper. Source: Inside The KD12 There have been several unveiled shots of the next KD. While I thought the 11 was a solid release with the introduction of a Zoom x React outsole, it’s obvious KD didn’t feel it since this…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
Read the article on Penny: https://arch-usa.com/penny-hardaway-i… The University of Memphis Basketball team is celebrating senior night 2019 vs Tulsa. The game will be played in the Fed Ex Forum, but for Nike the game began earlier this week with information that a Quickstrike version of the Memphis Tiger Foams would be made available only in…
I try to cram as much as possible into this 7 minute episode. First I have to ask everyone to take a minute to buy a copy of my new book, “Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail” on Amazon: https://amzn.to/2H3chRg In this episode I discuss that the entire response…
Source: Darin Hager | From industrial design co-op to founder and Chief Everything Officer at Heyday Footwear Use the source link to click through, but be prepared because the post is long. It’s also one of the most well written posts I’ve seen utlizing the creation story for a brand you probably haven’t heard of….
While their star player was launching a film about the racially motivated shooting in Charleston and discussing the event with the NY Times two weeks ago, Curry was also planning with Under Armour, not an incredible party for All Star weekend, he was planning something more significant; two years in the making. ESPN’s Nick DePaula…
