I.T. Ep. 174 | Sneakers x Culture: Collab by Elizabeth Semmelhack foreword by Jacques Slade

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Buy Sneakers x Culture: Collab: https://amzn.to/2QpYW9W

Buy my book: Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail – https://amzn.to/2sCMzyA

Elizabeth Semmelhack delivers another beautifully crafted book on sneaker culture with vivid images and the stories behind the creation of the shoes that have shaped sneaker culture, and to an extent society and the fascination with sneakers.

Collab discusses the more limited release drops in sneakers, but does so by establishing that the collaboration goes back long before MJ and Nike changed the way the world viewed basketball shoes. From artists to entertainers the partnerships covered in the book is a literary course of study for the continued education on the importance of kicks and the people who have partnered to create many of the most memorable shoes.

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