Insider Ties Ep. 191 | Vans & Anderson Paak vs Nike & Drake a Quick Marketing Discussion

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I didn’t really dive into a lot of the terms for marketing and I didn’t write a script for this video. I was in a YouTube rabbit hole last night watching music videos, and remembered that a few weeks ago I saw the Drake video and thought, “This is one big Nike ad.” The video features Drake at the Portland Campus for the Swoosh. The cinematography is top notch and polished. Last night I ran across an Anderson Paak video, one of my favorite artists, and I thought, “This is a Vans ad.” In reality it’s sponsored by EA Sports for the Madden 21 video game. The song is featured on the soundtrack. I did this video to gauge which “influencer marketing” campaign is more successful.

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