Wolverine Worldwide Brands collaborate with Pensole Lewis College on Design-Focused Masterclass

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Pensole Lewis College of Business & Design is partnering with Wolverine Worldwide – Merrell, Keds, Saucony, Sperry, & Wolverine – to help people reimagine the great outdoors. In this hands-on class experience, aspiring designers will learn the knowledge and skills they need to excel in the industry. Source: Apply – Welcome to Pensole Lewis College DETAILS…

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How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

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Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…

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As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 

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Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…

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HOKA Captures My Attention with their Support of Black Women 

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Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…

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Nike’s Move to Zero Collection SS/2022 A Beautiful, Eco-Friendly Conundrum

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Spring and summer 2022 offer an array of products that move Nike closer to meeting its 2025 sustainability targets, all while treading a little lighter on the planet. Source: Move to Zero Collections Spring Summer 2022 Official Images Nike consistently promotes their commitment to sustainability. The Move to Zero program is admirable, but introducing collections…

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Pensole Lewis College Offers Its First Masterclass with Carhartt

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Visit Pensole Lewis College to apply for the Carhartt Masterclass: https://pensolelewiscollege.com/apply/ Brookings Institute Source: https://www.brookings.edu/research/black-white-disparity-in-student-loan-debt-more-than-triples-after-graduation/ In this video I discuss the upcoming offering from Pensole Lewis College of Business and Design. I also explain why opportunities with Blacks shouldn’t be seen negatively by explaining why the Black college experience arrives with a number of difficulties…

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ASICS Ventures Investment Into Run.Edge Will Continue to Widen the Gap in Amateur Athletics

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Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I typically celebrate ASICS’ investment strategy via their accelerator and incubator, but this one, while beneficial, it will continue to widen the gap in amateur and youth sports as it becomes implemented into coaching and training at every level in sports. ASICS…

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Under Armour and adidas Create Important BHM and Women’s Initiatives for 2022

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adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by…

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