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Insider Ties: Why Is Under Armour’s Biggest Olympic Star Wearing Nike?

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Source: http://www.msn.com/en-us/money/companies/why-is-under-armour’s-biggest-olympic-star-wearing-nike/ar-BBvKVMq There is a long history of Olympics marketing wars. Starting in the 1984 Los Angeles Olympics which were sponsored by Converse, although at the time Reebok was dominating the game and Nike was in the midst of a series of problems that led to a number of layoffs over the next few years, the…

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Insider Ties: adidas Nations Pack

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Drawing inspiration from the California coast and designed for players from across the globe participating in adidas Nations, the three stripes introduce the 2016 adidas Nations Collection featuring C Source: adidas NEWS STREAM : adidas Nations Pack Adidas keeps pushing the boundaries with their footwear as they begin to surge past Nike in hype. The…

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Inisder Ties: Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season

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Reebok Classics continues its collaboration with multi-platinum selling artist Kendrick Lamar with the Fall / Winter 2016 release of Lamar’s take on one of Reebok’s most iconic shoes, the Clas Source: Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season K Dot is an emcee who realizes the importance of what he does…

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Insider Ties: Reebok Collaborates with Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel

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Source: Reebok News Stream : Reebok Collaborates with Renowned Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel Other than the fact that the model is pretty, I think this is a dope idea that Reebok basically undersold by only offering it for Yoga Apparel. I know that Reebok really isn’t attempting to gain…

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