A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
Stripping away materials from the tooling and upper, the 34th Air Jordan signature shoe gives athletes only what they need to perform. Source: Air Jordan 34 Official Images and Release Date Brands don’t discuss their product or marketing segmentation. Those are internal discussions which take place between the sales team and the marketing teams. As…
Inspired by gravity-defying athletes and space travel, the new Air Jordan XXXIII was made to change the game of basketball. Thanks to its new FastFit… Source: Air Jordan XXXIII Holiday ‘18 Colorways. air.jordan.com I used to do an article named Should You Buy To Flip? You can use the link to check out some of…
I made a statement on Twitter to one of the dopest WNBA bloggers out there @theSkyShowChi that Nike is the best thing to happen to the WNBA if Nike doesn’t treat the league like it’s secondary. Since I made that statement Nike unveiled the jerseys at the WNBA Draft and they’ve delivered a new…
Originally posted on Housakicks We received news of the official release date of the 2018 Air Jordan 1 shadow yesterday- they are scheduled to drop on April the 14th. They were originally released in 1985 and made a return in 2013. They come in a black and grey color combination and feature premium leather materials. I know…
Originally posted on Housakicks Nike’s intentions are getting clearer with every release the brand is throwing at us. I think one of the major moves Nike is making at this point is directed toward the youth. The brand has lost a fair share of this age group to Adidas in light of the recent shift in…
Originally posted on Housakicks Jordan Brand has been making some strong statements since the beginning of 2018. The brand’s release calendar has been loaded with nothing but gems, and as the weeks go by, sneaker heads keep getting treated to some of the most striking sneakers they can’t pass up. The Black Cement 3 was a success for…
Originally posted on Housakicks I’m surprised it took Nike these many years to finally release a shoe to commemorate Korea’s sneakerheads . The brand may not openly admit that they are heavily taping into the Korean market but that’s exactly what’s happening. It’s just another layer of the CDO ( consumer direct offense). Chris from ARCH and I have been…
Originally posted on Housakicks Nike’s marketing genius was put on display again last night right before the multitude of folks watching the Super Bowl half time show. Justin Timberlake was performing before millions of viewers and I’m sure we all caught the limited Air Jordan 3 White cement he was rocking. This is again a sign…
Originally posted on Housakicks The Air Jordan Retro 6 CNY is officially set to drop on February the 3rd and will only be available via select retailers. I don’t know what kind of criteria Nike used in regards to what stores will be carrying the shoes. To my surprise, Footlocker and its derivatives aren’t getting them. But…
Originally posted on Housakicks Many sneaker sites couldn’t wait to blurt out how Nike was going to trim down the production of Jordan Retros. And yes, the brand did say that it was going to take place but I think we’re misinterpreting the intentions of Nike. I don’t think this means retros will be hard to…
Originally posted on Housakicks Chris from ARCH and I have been talking a lot about how Nike Basketball is “Dead”; what we are basically saying is that signature shoes are just not selling well anymore. Chris made a very good observation about the young teenagers of this day and age; talking about them, Chris said, these…
Originally posted on Housakicks Nike does nothing by accident, everything the brand does is well calculated. There is a huge women’s movement going on now where their voices are being tremendously heard worldwide. It stems from the recent allegations many prominent men in Hollywood have been accused of. I won’t get into details about it, that’s…
Originally posted on Housakicks I’ve been quite busy with a lot of household work and finding spare time to write has been darn near impossible. I was able to carve a little bit of time today and I was led to look at Jordan Brand’s line up for the month of February. Out of the 17…
Originally posted on Housakicks Jordan Brand has definitely taken a different trajectory in 2018 and it was engendered by the poor performance of many of their Jordan Retros in the past 4 years. The Jordan line has been met with a lot of contempt and outlets became most of the GR Retros final destination. When you think about…
Originally posted on Housakicks The Air Jordan 3 Black Cement is probably going to be one of the most anticipated retros of the year. Since the Jordan 3 White Cement “88” made a return with the Nike Air logo on the back , we’ve been teased with rumors of the possible return of the Black Cement 3,…
Originally posted on Housakicks The Gatorade collection definitely exceeded my expectations, especially the Jordan 1’s. I thought for sure they were going to collect dust on retailers’s shelves but I was absolutely wrong. And I think bootleggers also shared my initial opinions until they saw how well the shoes were doing on marketplaces like eBay or StockX….
Originally posted on Housakicks In my post yesterday, I hope you were able to see the structure Nike has put in place for releasing their products. I explained that retailers like Footlocker ( and its derivatives), Finishline, DTLR will be allocated performance/sporty shoes while sneaker boutiques like KITH will be given exclusive/lifestyle sneakers. And the the Air Jordan Why…
Originally posted on Housakicks Nike is painting a clear picture with every release they put before our eyes. I don’t recall Nike ever putting out a list of stockists for their sneakers; but in the past six months, the brand has done that for two key releases: the Off- white Collection and the upcoming Levi’s Air…
Originally posted on Housakicks I was going to write a post about the current market value of the Air Jordan 18 XVIII White Royal, but I stumbled upon a particular detail that changed the course of my post. To understand the current market value of a commodity, one must first study its availability. So my first homework…
Originally posted on Housakicks When Jordan Brand first released the official pictures of the Air Jordan 1 Gatorade collection, I burst into laughter. The shoes reminded me of popsicles and I thought for sure that they were going to be an outlet commodity within a few months. But I’ve been very astonished with how well they…
Originally posted on Housakicks I’m really beginning to wonder if Nike ‘s claim of revamping the way their sneakers are produced via the Edit To Amplify campaign will ever become a reality. It’s hard to figure out what the brand is up to. They are vacillating between putting out their most sought after sneakers and their lukewarm ones….
