In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…
StockX and GOAT are platforms built to avoid issues requiring insurance by sellers. This is a benefit of selling on those sites. The seller and buyer remain anonymous throughout the transaction, placing the burden upon StockX and GOAT to maintain a friction free exchange. While this appears to be a benefit, the amount of money…
Read the report discussing how returns on Amazon and the policies being implemented intentionally place small businesses at a disadvantage: Resale Platforms Need to Understand Amazon | Resale Report and Analysis for October 2021: Part 1 In this video I discuss shutting down my Amazon store for a second time in October 2021. I reopened…
Sneaker resale, like all resale, is one of the most misunderstood topics in business analysis. The Grey Market, or the place where retail arbitrage, bots and backdoors, operate to sell products for profit, is just that, grey. Consumers who hate resale and are unwilling to listen to any reasonable explanation for why it exists. Those…
I’ve been writing the monthly resale report to deliver data on the top sneakers sold via arch. My intent was to utilize a micro set of data as a comparison to top sneaker lists published by analyst using Point of Sales data. I’d like to establish that what is selling is typically in complete contrast…
Last month in September I continued with my reopening of my Amazon Seller Central Marketplace account. By the end of October, I was shutting it down again. Although the numbers above show that I made $20,255.49 on 193 pairs shipped, this doesn’t tell the entire tale of Amazon as a marketplace. I continued using eBay…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
Instead of splitting the three platforms up, I’m combining them all to give you the price points. On all three platforms combined I had 462 sales for a total of $52,300.98 gross sales. Those sales ranged from the low to premium price range. Average price on StockX rounds out to 104.91. Average price on Amazon…
September, as I mentioned in August, is an analysis of three platforms. I relaunched my Amazon Seller Central account and continued using StockX. Inventory was slow in September so sales declined on StockX, but were still robust enough to provide a breakdown on surprising models and to provide a top 10. I decided to really…
I’ve been writing a post about eBay’s push to regain sellers. The first post can be found here: The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul – ARCH-USA The second post is in video format and can be found here: The Inherent Issue with eBay’s Big Push to Recapture Its Sneaker…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…
Most Popular Style In a micro to macro comparison, to focus solely on the top ten sneakers sold, short changes the discussion. If I sold 382 pair of shoes, what is the ratio and comparison to the greater economy? That’s not clear at all. A micro set of data is best utilized to look at…
Let’s revisit July to get a better grasp on how August shaped up. July had a lot of Dunks. August, I didn’t win hardly any raffles so the number of Air Jordan 1 and Dunks decreased. Here is what I wrote for July: The Average Resale Price in July on StockX was $129.68. This number…
I had 382 transactions in August 2021. The wholesale channel shifted as I didn’t want to take on inventory and sit on it for two weeks. The market moves quickly and I lost that wholesale deal. Just because I’m out of the biz for a while, doesn’t mean the world stops turning. In September, I’ve…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
One of my peers stopped by the office yesterday heated. His question was, “Why aren’t the fees matching up on everything I’m selling on StockX?” He had reached the 6% level just as I had for the quarter ending with September. We sat down and went through the numbers and realized that as long as…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Jordan Point Lane Infrared There is an overemphasis on the classics by many “sneakerheads”. There is always contention between those who consider…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear both are merchandising with duplicate models on the wall. Every retailer is doing this. The Jordan wall might as well be taken down. Even with duplicates, there are about six pair total in that section. Stores are relying heavily on apparel. Jordan Brand is in limited supply…
The Average Resale Price is going up. My average on the gross amount sold on StockX was $129.68. This number blows away previous resale averages which hovered between 98 and 107 dollars. Why did the price increase so much? As mentioned above, Space Jam 2, LeBron 8 Retro releases like the South Beach and an…
I had 469 transactions in July 2021. That’s a jump back towards normal and doesn’t account for the number of wholesale transactions. I sold approximately 800 pair of shoes in wholesale. These shoes go on to be sold in retail outlets and on third party digital outlets. The wholesale is extremely limited in style, and…
Instead of rewriting the wheel, I’m going to begin this month with how I started last month. I will add this at the start, the hype and interest in resale, the money flowing into startups and people touting that they have the next big thing, all of it is false. Resale is flat and I…
This was going to be an authentic verification video for the “Are Yours Real” series, but I began doing the video, starting with the size tag like always, and I noticed that this wasn’t an SE version of the Mid, but the price was up another 5 dollars from 115. I looked at the GS…
