UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…
Erem Footwear specializes in crafting premium desert hiking boots that are sustainably made with 100% Eco-Friendly materials. Source: Erem – Desert Hiking Boot Company | Made for the Desert I don’t want the reality to become true, but when I lived in California, we were in a drought for over ten years. A recent deluge…
Source: Zen Running Club US When I first heard of Zen Running Club, my first thought was “another company using Asian inspiration to capitalize on the rush to monetize meditation.” I tend to lead with the first skeptical thought… don’t ask why; maybe my chakras need alignment. Seriously, I’ve been very skeptical about covering new…
Source: PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker – PUMA CATch up On Running, adidas, and other programs are tackling sustainability issues with their programs which also include the recycling of footwear. Puma has been working on bio tech options in footwear, but this is the first program where they…
The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is…
Allbirds has yet to pull a Nike and leak photos to sneaker blogs to show everyone what their upcoming “leather” sneaker will look like, but as their IPO prepares to launch, I’m finding more reasons to be optimistic about the brand. The company Natural Fiber Welding is the creator of a material named Mirum. Allbirds…
Source: Men’s Seaton Slip-On This week I’m going to create a LinkedIn video chat with the team at COMUNITYmade. In the last few years, the brand has become a favorite of mine. I own two pair. I know, compared to how many pair of kicks Jordan Brand fans buy each year, this is pretty much…
It’s not the end of the line for your well-loved Native Shoes. The Native Shoes Remix™ Project is our commitment to recycling your worn out footwear into something new. Source: Native Shoes Remix™ Project | Native Shoes™ A week ago CBS Mornings showed a video that shook me to my core. While the video dealt…
Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s…
In June 2020, we launched our new project in Darwin, Bordeaux: a space to clean, repair, and collect old VEJA pairs and sneakers from other brands. Nadège, our in-store cobbler, thinks about it as “a repair service that meets a need people cannot imagine.” Circularity and sustainability are not the same although both are lumped…
Source: Natural Fiber Welding Blog There are opportunities in business that only a select few get to be a part of: being a founder of Google, or the first employee, being in the dorm room when Facebook was born, and knowing the really awkward host of Saturday Night Live a few weeks back when he…
Saucony has created the most sustainable shoe on the market. Between the technical approach to creating a shoe that has a very small carbon footprint and is built from materials that will breakdown naturally over time, they managed to make a shoe that looks better than almost every shoe created by brands looking to capture…
adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things…
Source: Kengos The Kickstarter community can be a blessing and a curse. I did a Kickstarter for my brand arch after years of funding out of my pocket. For me, Kickstarter was great. I had already made and sold shoes before. I understood my size runs and I knew that I had to really plan…
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Visit: https://www.saucony.com/en/jazz-court-rfg/ Sustainability has been a keyword in footwear, but the reality is for brands to really become sustainable, they would have to change their entire product line and then stop producing as many sneakers altogether. This doesn’t diminish the work taking place and the sneaker industry should celebrate the many small steps taking shape….
Bloomberg recently shared an article asking if Allbirds’ 1.7 Billion dollar valuation can be lived up to. I responded, not yet. My reasoning requires a video of its own, but what I’ve seen from the brand is that they have an amazing ability to be first in the conversation around sustainability and footwear, but they…
THE VERY FIRST CACTUS LEATHER SNEAKER PRE-ORDER NOW Pursuing our commitment to conscious and sustainable fashion, we have been working tirelessly to develop a 100% organic and sustainable material that is as surprising as it is innovative. In collaboration with DESSERTOⓇ, the 2020 Green Product Award winners Source: Bradley Cactus Leather – Pre-Order Allbirds has…
CLAE Footwear. Shop modern silhouettes that emphasize uncommon comfort and versatility for today’s active lifestyle. Source: CLAE Lately, I’ve wanted to share information on what is known as the method of make from brands. Small brands have led the charge in changing how all of their footwear is created. Sustainability is not a marketing tactic…
On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…
The Agility Synthesis X Honey Stinger Source: Collections – Honey Stinger | Merrell Merrell has become a favorite of mine. The company typically registers with me via their non-marketing campaigns where they have shined a light on a diverse selection of endorsers and athletes. I very rarely drop a post on the company when it…
Custom Shoe Consultation can be found on COMUNITYmade’s website: https://www.comunitymade.com/ I’m finally back with Product Manager, Noah, after the COVID-19 quarantine, COMUNITYmade has returned to their shop, but not without a variety of complications and unfortunate issues. The store was broken into during the quarantine and some employees actually contracted the virus. Everyone has recovered…
