I began this topic in 2018. It’s more relevant today as Nike removes accounts from undifferentiated retail. This video floats a bit because it’s really a discussion that has to take place in a Q&A setting because there are points that are overlooked in a lecture.
I initiated this video by showing the Slick Rick video released on January 8th, 2020 in conjunction with Clarks Originals. https://www.youtube.com/watch?v=kE-MMt3efKw&feature=emb_title
The topic ties into my post from 2018, which was also included in my previous book on Nike’s Consumer Direct Offense:
Take a listen and hit me with questions as this was not as focused as it could have been.
Shout out JB for the suggestion to look at this topic again.
