If you’ve ever thought about creating your own brand and you’ve found yourself asking questions to people like me or those of who have been in the industry for a long time, take anything we say as additional information for you to consider, but don’t take it as law. I would tell a startup to begin building your own platform after a successful Kickstarter. I’ve always thought that returning to the well keeps your brand inside of the Kickstarter realm instead of giving you the springboard to finding your consumer.
I.T. Ep. 160: Coddi Footwear Launches | So You Want to Start A Shoe Company? Video – ARCH-USA
I’m right in some instances, but there isn’t any one way to accomplish a goal and it’s extremely difficult to find the funding, so you have to go the route that allows you to succeed. Matt Walters launched a successful campaign before. He did so by hitting all of his targets and then following that up with expedited fulfillment. That’s the key. If you return to the well, replenish the well with great customer service and beautiful product and you can chart your own path.
Visit Coddi’s latest Kickstarter here: https://www.kickstarter.com/projects/coddifootwear/coddi-2-the-all-terrain-sneaker-boot
