NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Source: Nike News – Inside Tokyo’s New NikeLab MA5
One of the coolest aspects of sneaker culture is the layout of stores. Merchandising goes hand in hand with the promotion and marketing of footwear and apparel. Nike’s approach combines the aesthetics of an upscale architecture firm. The focus on usefulness and art to stimulate commerce is the perfect subtle manipulation of the masses to promote trade. Yep, that sentence is an example of artistic writing to say one thing: Nike makes the building dope as f— to take your money. Look at these pics and then schedule your flight… if I could, I would.