Doing my weekly retail dive and I ran across two store merchandising layouts that blew my mind. Unfortunately, I only took one picture, so I have to explain the other. I entered the mall and walked immediately to City Gear. The store carries a variety of streetwear labeled with the term “urban”, which is trade…
The question that was posed in several stores was, “Do you think the way the sneakers are presented in the store contribute to the ability to sell the footwear?” In one store the most recent releases are presented inside of display cases like jewelry. In other stores the shoes are placed on tables by brand…
Under Armour adidas Champion Fila Reebok Izod Quick point out the Reebok. I know this isn’t a class and you can’t talk to me, but I’d like for you to tell me how long it took you to point out the Reebok. Now I want you to look at this picture below and guess where…
There are a few things that I have to get out of the way when speaking with employees at sneaker retail. Nike/Jordan Brand runs the world and Yeezy is second You are not going to get a store full of Air Jordan 11s or Yeezy You will not get a customer excited to speak with…
Haven Mid Lace Waterproof Source: Haven Mid Lace Waterproof I spend most of my time on this site introducing discussions without solutions. This is because in most instances I may be looking to work with a particular brand or retail outlet. In consulting to acquire customers the goal is to grab attention early, keep the…
What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…
adidas continues to underutilize their platform to create a connection to the consumer. I had to search for this video and I watched the full 10 minutes and 39 seconds. There are people who don’t know what Donovan Mitchell looks like. He’s not on State Farm commercials. He may have won the Dunk Contest, but…
Meet The Ambassadors | Merrell Source: Meet The Ambassadors | Merrell Brands operate inside of boxes. There are often moments when people within a company have no idea of what is happening with each division. Brands are complex machines and every part has to be in sequence for things to work and expand. Even when…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
I follow a lot of brands. If you take the time to browse through the section on this site called Dope S–t I Like: https://arch-usa.com/category/dope-s-t-i-like/ You’ll find that I write about brands other sites don’t really cover. Today I took a moment to drop this post on the brand KangaROOS which I haven’t seen…
I love retail. I enjoy walking into stores and discovering new products. I enjoy it even more when I walk into a store and I discover something attached the community. I want retail to survive especially sneaker retail, but I live in a city that doesn’t have a sneaker boutique. This means that I’m subjected…
At Nike Shanghai 001, the digitally-enabled innovation, design and personalized service is unlike any other Nike retail experience. Source: Five Facts to Know About Nike’s New House of Innovation in Shanghai I wanted to name this article, “How will Nike’s House of Innovation translate into the closure of more Nike accounts in North American Cities?”…
Source: Jimmy Jazz online at http://jimmyjazz.com The Consumer Direct Offense by Nike has created a situation where retail outlets are going to have to create a customer experience that rivals Nike’s own doors. This is difficult as a brand knows exactly what its customer desires in a visit to a physical location. When Nike established…
As brands begin to build more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
Shop the largest selection of PUMA® styles online including shoes, running gear, & more. Plus: Free Shipping with min. purchase & Free Returns on all US orders. Source: Shoes, Clothing and Sportswear – PUMA® Official Online Store This isn’t a Puma bashing post. As a matter of fact in the last month or two it…
Bodega is pleased to announce SERIES (184 Massachusetts Avenue Boston, MA) – a new retail concept which examines the intersection of art & design, sports, c Source: Series by Bodega: A New Way of Retailing Bodega has always been a cultural hub, instead of a retail space. In the new retail environment when stores are…
Nike Moscow continues the company’s commitment to transform sport retail through digitally connected experiences. Source: Nike News – First Look: Inside Nike Moscow I won’t drop a bunch of articles in here that discuss omni/multi channel as they relate to the sale of sportswear. Although I did just write a discussion on Finish Line, that’s…
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1. Source: Nike News – Inside Tokyo’s New NikeLab MA5 One of the coolest aspects of sneaker culture is the layout of stores. Merchandising goes hand in hand with the promotion and marketing of footwear and apparel. Nike’s approach combines the aesthetics of an upscale architecture…
