White / Multi Shoes Leather / suede upper Iconic cushioning system Polyurathane Triangular lugs Special edition packaging SKU: S70603-1 FINAL SALE. US Mens Sizing. For Women, we recommend going down a size and a half.
Source: Extra Butter x Saucony Shadow 6000 White Rabbit Shoes
Sneaker brands not named Nike or Yeezy find themselves in the difficult position of having to be everywhere and anywhere at all times. The problem with being everywhere for smaller brands is that’s impossible. For a brand like Saucony, who isn’t small, but isn’t hyped as much, their solution is to double down on boutiques and collabs, and to follow that up with IG posts and social media promotion to at least try to be where the people are.
At the end of the day, it’s the product that matters. This collab with sneaker boutique Extra Butter is as timely as it gets. With the release of the latest Matrix Resurrections film, the White Rabbit concept, design of the shoe, and connection with Extra Butter’s audience creates an unintentional four-pronged opportunity to successfully sell through a product and create continued interest in both brand and retailer. The White Rabbit launches tomorrow on Saucony.com but has almost sold through at Extra Butter. Which makes collabs with retailers invaluable to brands.
When a brand is able to pull data from their partnership with an Extra Butter, they can better adjust production numbers on future runs. Brands also have an additional non-utilized strategy available, the pre-order. If Extra Butter wanted to, they could build a launch schedule on limited design and promote and organize memberships to limit reselling and guarantee sizes for fans of Saucony and Extra Butter. Exclusivity doesn’t have to mean missing on SNKRS or retail raffles if brands become smart enough to fill the holes taking place in hyped sneaker retail.